Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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10 best competitive intelligence tools from 10 experts - BarnRaisers

10 best competitive intelligence tools from 10 experts - BarnRaisers | Integrated Brand Communications | Scoop.it

Sun Tzu’s wisdom in The Art of War is as true today as it was in 500 B.C.

Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors’ actions and events.

If Sun Tzu were with us today, he would probably be using digital competitive intelligence tools to understand his adversaries. Which ones would he use; why and for what purpose?

Here are 10 experts giving us their best competitive intelligence tools:

Russ Merz, Ph.D.'s insight:

Here is a great reference for the top 10 #digital competitive intelligence tools that every #brandmanager should know about.

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26 reasons companies can’t figure out ROI

26 reasons companies can’t figure out ROI | Integrated Brand Communications | Scoop.it
70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)52% say achieving or increasing measurable ROI is a top priority this year (source: MarketingSherpa)Only 8% of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy).

The numbers say companies have a hard time figuring out Return on Investment (ROI). No one ever said it was easy. ROI requires a company to:

Define the return by the financial metric most important to the company’s success (e.g. sales, profit, conversion or shareholder value)Account for all out of pocket and internal investments (marketing and operations)Determine the length of time (e.g. 12 month or 18 months). It should be done with an understanding of the customer buying cycle and what is the annual customer value.Establish the Base Period against which the effort is to prove the ROI

On the other hand, ROI is, after all, just a calculation. Here is the most widely used:

Return (e.g. sales, profit) – Investment/Investment (X 100) = ROI (%).

So why do companies have such a hard time? Here’s 26 reasons companies can’t figure out ROI.

Russ Merz, Ph.D.'s insight:

Required reading for managers--a primer on the basics of this important metric.

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25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] - Social Media Strategies Summit Blog

25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] - Social Media Strategies Summit Blog | Integrated Brand Communications | Scoop.it
When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming.  We’ve compiled 25 great tools to get you and your team
Russ Merz, Ph.D.'s insight:

A very useful #infographic to keep for reference.

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Randi Brody's curator insight, December 31, 2013 8:55 AM

Social media is an integral part of reaching customers in the health and wellness space, and this is a great recap of key tools to use.

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The 20 best tools for data visualization | Web design | Creative Bloq

The 20 best tools for data visualization | Web design | Creative Bloq | Integrated Brand Communications | Scoop.it

A picture is worth a thousand words, but creating cool infographics can be time-consuming. So we've found 20 amazing tools to make it easier.

 

It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded. As consumers, we’re positively swimming in data; it's everywhere from food labels to World Health Organisation reports. As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing data streams. 

AdvertisementOne of the best ways to get your message across is to use a visualisation to quickly draw attention to the key messages, and by presenting data visually it’s also possible to uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. As author, data journalist and information designer David McCandless said in his TED talk:"By visualising information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful."

 

There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up 20 of the most awesome data visualisation tools available on the web.

Russ Merz, Ph.D.'s insight:

A very useful collection of 20 #datavisualization tools that can be used to display and communicate complex #brand #bigdata information.

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The Ultimate List Of Content Marketing Tools | Business 2 Community

The Ultimate List Of Content Marketing Tools | Business 2 Community | Integrated Brand Communications | Scoop.it

I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs. Click to enlarge the graphic above.


Why am I doing this

 

In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

 

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.

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10 Things You Need in Your Content Marketing Tool Kit | Business 2 Community

10 Things You Need in Your Content Marketing Tool Kit | Business 2 Community | Integrated Brand Communications | Scoop.it

Every workman has his tools. You’re not supposed to blame them for a bad job, but the fact of the matter is you can’t really do a job without them.

 

The same goes for content marketing. Without the right tools your content is sitting dead in water – or you may not have any content at all. We’ve spoken before about the importance of creating that “winning content” so it’s about time we told you how to do that.

So these are the 10 things you need in your Content Marketing Tool Kit:


Read more at http://www.business2community.com/content-marketing/10-things-you-need-in-your-content-marketing-tool-kit-0463840#RSAww6oZejFVERjr.99

Russ Merz, Ph.D.'s insight:

Some useful tips, some are obvious.

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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | Integrated Brand Communications | Scoop.it

Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice of your brand. Content marketing is all about storytelling. It is the unique story of your brand. While facts are dull and mundane, stories are fascinating. So make sure your story is interesting enough to reach your target audience.

Here is a comprehensive list of tools you can use to get started and boost your brand's content marketing efforts. To make it easy for you, we have divided these tools into five categories: content research and ideas, content organization, content creation, content promotion and distribution, and content marketing analytics and tracking. Take a look at the infographic and then get a detailed list of the tools below.

Russ Merz, Ph.D.'s insight:

A useful summary of #contentmarketing tools to aid in developing #brand stories.

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Interesting Infographics: 25 Tools To Boost Your Content Strategy | CustomerThink

Interesting Infographics: 25 Tools To Boost Your Content Strategy | CustomerThink | Integrated Brand Communications | Scoop.it

I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content.  Content is king – there is no doubt behind that notion. So which tools should you use for devising new ideas?

 

In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content.

 

I invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic:

Tools To Help With Content Curation

Storify – appropriate for post-secondary educators, governments and companies specializing in media.Curata – for brands and enterprises when they need to generate leads.List.ly – suitable when your business or brand owns a blog.

Tools To Help Produce Content

Knowledge Vision – If you need to produce webinars, this tool is appropriate for videos and online presentations.Visual.ly – Provides different templates for drafting infographics.Prezi – Software that allows you to build presentations; provides you the chance to import from PowerPoint presentations.

Tools To Locate Writers

Contently – Appropriate for businesses that require writers for small and large projects; allows you to administer workflow.Skyword – Suitable for finding writers, editing their work and examining keywords.Zerys – Assign tasks to writers and have content automatically published.

Tools To Help Promote Content

Buffer – Offering 50+ apps, this is useful for companies on strict budgets.Gravity – Helpful for bringing awareness to a target audience; visually analyze the interest of customers.One Spot – Appropriate for B2Bs, this tool automatically changes content into advertising “spots.”

Click the image to view the full infographic, then bookmark it as a resource when you need new content marketing ideas.

 
Russ Merz, Ph.D.'s insight:

A nice infographic summary of useful #contentmarketing tools.

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Maryse Rebillot's curator insight, March 31, 2014 6:36 AM

An excellent overview of what to use in providing at best curative and own content against objectives of lead generation or awareness.

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Eight useful tools for testing social marketing

Eight useful tools for testing social marketing | Integrated Brand Communications | Scoop.it

The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.

 

Therefore marketers need to test and analyse their social activity to work out the most effective types of content as well as the optimum time of day to post updates. 

 

In a talk at Brighton SEO last week Moz director of community Jennifer Sable Lopez ran through a number of useful tools that can help marketers to test their social campaigns and content strategies, highlighting the best use cases for each one.

 

Here’s a quick run through of some of the tools Lopez recommended...

Russ Merz, Ph.D.'s insight:

A review of eight very useful tools for tracking and evaluating #brand #socialmedia campaigns.

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6 Tools for Targeting Brand Influencer Look-Alikes | Street Fight

6 Tools for Targeting Brand Influencer Look-Alikes | Street Fight | Integrated Brand Communications | Scoop.it

The type of word-of-mouth marketing that once took place inside coffee shops and around water coolers has moved online, as “brand influencers” — social media users with a significant reach — play an increasingly important role for companies of all sizes. Thirty percent of consumers now say Facebook posts have influenced their purchases, and 12% say Pinterest has influenced them, according to a survey by Technorati Media.


Now that brands have gotten better an identifying the influencers most likely to drive sales, they’re looking for their next targets — those online users most likely to follow so-called influencers. By finding “look-alikes” with the same characteristics as their existing customers, brands can identify potential new customers, drive conversions, and improve the ROI of their digital marketing programs. Here are six tools that companies can use to identify and target “look-alike” consumers.

Russ Merz, Ph.D.'s insight:

Digital audience matching tools.

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How to Diagnose the Health of Your Social Media Strategy

How to Diagnose the Health of Your Social Media Strategy | Integrated Brand Communications | Scoop.it

 

When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat ... the list of symptoms goes on and on.

 

Online marketing ailments, however, may not be so easy to identify.

You may be posting on a regular basis and growing your list of fans, friends, and followers. But is it really enough?

 

A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts.

 

But the question remains, how can you really determine if your social media strategy

 

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.

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