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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Infographic: social media statistics from 2013

Infographic: social media statistics from 2013 | Integrated Brand Communications | Scoop.it

As 2013 draws on an end, SpareFoot has unveiled an infographic looking at some of the top social statistics from 2013, covering SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+.

 

The reason that the company decided to reveal the statistics in the form of an infographic can be seen from one of the facts: that infographics are shared four times more than presentations and 23 times more than documents on SlideShare.

 

The infographic also states that a branded Vine video is four times more likely to be seen than a regular branded video.

Russ Merz, Ph.D.'s insight:

A nice collection of #socialmedia #stats and little known factoids from 2013.

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Denise Gabbard's curator insight, December 28, 2013 9:49 AM

Lots of good info here!

 

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Infographic: 30 Marketing Statistics You Shouldn't Miss - Marketing Technology Blog

Infographic: 30 Marketing Statistics You Shouldn't Miss - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Any infographic that brings marketers back to the core of their efforts is really powerful. We were just sitting with a client today and walking through the baseline of a great content strategy… developing recent, frequent and relevant content on a platform optimized for search. With that baseline is there, ensuring that a mobile strategy is deployed. And along with that, developing a social presence to build authority and influence – driving people back to your online marketing. And, of course, incorporating imagery via infographics and video for visitors that gravitate towards them.

 

Optimind has put together this snapshot of 30 digital marketing statistics to keep in mind with your online marketing and ecommerce presence.

 

Russ Merz, Ph.D.'s insight:

A useful set of digital marketing factoids that can be referenced in presentations. 

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Nicole's curator insight, August 23, 2013 1:50 PM

Digital marketing infographic:

- 85% of people rather provide email than give a tweet

- blogs provide more indexed pages = more Google crawl = possible higher ranks in Google search results

- videos on landing pages can increase conversion by 86%

- websites with videos are 50x more likely to be ranked in Google's first page results

- the average click-through rate of online banner ads are 2.1%

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How Companies Structure Social Media Teams [Infographic]

How Companies Structure Social Media Teams [Infographic] | Integrated Brand Communications | Scoop.it

PR Daily asked 2,714 communicators how their companies use social media in their Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic.

This was a fairly decent size data set for the survey and it's still surprising to me that companies have not figured out how to generate leads on social media though they seem to be able to measure social media results.

Some of the most amazing points I noted were:

Over 80% of companies have less than 3 people managing social media.86% of companies only track vanity metrics like fans and followers.Only 31% of companies can track social media to sales.65% of the companies say the biggest obstacle for companies to use social media is time.40% of the companies think the goal of social media is to increase sales
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Infographic: 75% of customer brand conversations happen face-to-face

Infographic: 75% of customer brand conversations happen face-to-face | Integrated Brand Communications | Scoop.it

I’ve mentioned Jonah Berger’s book Contagious: Why Things Catch On a lot lately, specifically a statistic that he cites where only 7% of word-of-mouth marketing happens online. I didn’t believe it, but the study that he cites is pretty well-constructed and impressive. So the 75% number cited in this infographic isn’t entirely out of left field.

 

That said, I know that quite a few digital marketers visit this site, so I’m curious to understand your thoughts on such provocative data and how you think this impacts digital. Let me know what you think.

Russ Merz, Ph.D.'s insight:

A well supported #infographic that contains a number of #stats about "word of mouth" (#WOM) marketing outcomes.

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Branding Strategy Insider | The Enduring Value Of Random Sampling

Branding Strategy Insider | The Enduring Value Of Random Sampling | Integrated Brand Communications | Scoop.it

There is a view in brand marketing research these days that random sampling is on its last legs. With tons of data in hand and real-time testing on the rise, many claim there is no need for random sampling anymore.

 

This view was even given an imprimatur of historical legitimacy recently in the bestselling book, Big Data: A Revolution That Will Transform How We Live, Work, and Think by Oxford professor Viktor Mayer-Schonberger and Economist reporter Kenneth Cukier. Early on in their book, the authors assert that “[s]ampling was a solution to the problem of information overload in an earlier age,” presumably, a problem that will no longer plague us in the post-revolutionary age of Big Data. The authors then go on to detail all the problems of, well, truth be told, bad samples, not proper random samples.

 

This conflation of bad sampling with random samples by Mayer-Schonberger and Cukier is yet another instance of the sort of confusion that has long characterized untutored discussions of sampling. Muddles like this are sure to get worse as Big Data, mobile devices, digital footprints and cloud computing come together over the very near future.

 

The misperception is that the need for random sampling is obviated by computers able to analyzeyottabytes of data at speeds reaching dozens of petaflops. This misunderstanding can have unfortunate consequences for brand marketing, so a little clarification is in order.

Russ Merz, Ph.D.'s insight:

Finally a thoughtful discussion of why #randomsampling is an important and useful tool for the analysis of data, even #bigdata. The author points out the problems with trying to draw out insights from populational data when potentially all differences may be statistically significant. A must read article for all students of #analytics.

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Social Media Statistics That Affect Your Marketing Plan [INFOGRAPHIC] | Social Media Today

Social Media Statistics That Affect Your Marketing Plan [INFOGRAPHIC] | Social Media Today | Integrated Brand Communications | Scoop.it
Get a better grasp on where trends for the top social networks like Facebook, Twitter, Instagram, Pinterest and Google+.
Russ Merz, Ph.D.'s insight:

Good stats to know when making brand communication plans that rely on social media.

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