Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Quiz: Can You Match These Taglines With the Right Brands?

Quiz: Can You Match These Taglines With the Right Brands? | Integrated Brand Communications | Scoop.it
So many taglines, so little time to remember what they were selling. Taglines are a great way for a brand to let its personality shine through. There are just so many out there that it's often hard to remember which brand actually said it.
Russ Merz, Ph.D.'s insight:

Quiz Time! How good is your aided #brand recall?

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Looking back on 58yrs of McDonald's slogans

Looking back on 58yrs of McDonald's slogans | Integrated Brand Communications | Scoop.it

Though McDonald's successfully drilled "bah-da-bum-bah-bah" into your head ages ago, the chain has tried on a ton of catchphrases since its launch in 1955. We rounded up some of Mickey D's most memorable campaigns right here in this handy list to give you a taste of the resto's storied advertising history. Check out the roster below, and try your best not to get creeped out by their '80s moonman.

Russ Merz, Ph.D.'s insight:

A nice compendium of McDonald's slogans since the 1950's. How many do you remember?

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