Celebrating in-store beauty has always been a favorite pastime here at POPAI. In fact, sometimes seeing supremely successful executions in-store is enough to make us cry out ”In-store Masterpiece!”, as if we were seeing Van Gogh’s “Starry Night” up close, or something (hey, for shopper marketers, sometimes displays are akin to the most magical artwork–that’s why POPAI gives out awards every year to the best in-store programs and POP).
So, upon seeing the dazzling digital signage employed by Inglot Cosmetics in their stores, created by AOpen, we had to pay homage.
If you haven’t heard of Inglot, here’s the rundown: they’re a high-end cosmetics company operating all over the world, best known for their penchant for a variety of colors and beautiful branding. Knowing that when it comes to selling beauty products, being bold enough to stand out in-store is important, so Inglot reached out to AOpen to figure out a gameplan for their in-store displays.
With the help of AOpen, Inglot decided to debut a state-of-the-art, transparent digital signage display, encompassing elements such as video and images in order to create an innovative in-store marketing masterpiece that didn’t just catch attention, but keep it, too (it popped!).