Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.
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Dazzling Digital Signage: In-Store Beauty With Inglot | POPAI

Dazzling Digital Signage: In-Store Beauty With Inglot | POPAI | Integrated Brand Communications | Scoop.it

Celebrating in-store beauty has always been a favorite pastime here at POPAI. In fact, sometimes seeing supremely successful executions in-store is enough to make us cry out  ”In-store Masterpiece!”, as if we were seeing Van Gogh’s “Starry Night” up close, or something (hey, for shopper marketers, sometimes displays are akin to the most magical artwork–that’s why POPAI gives out awards every year to the best in-store programs and POP).


So, upon seeing the dazzling digital signage employed by Inglot Cosmetics in their stores, created by AOpen, we had to pay homage.


If you haven’t heard of Inglot, here’s the rundown: they’re a high-end cosmetics company operating all over the world, best known for their penchant for a variety of colors and beautiful branding. Knowing that when it comes to selling beauty products, being bold enough to stand out in-store is important, so Inglot reached out to AOpen to figure out a gameplan for their in-store displays.


With the help of AOpen, Inglot decided to debut a state-of-the-art, transparent digital signage display, encompassing elements such as video and images in order to create an innovative in-store marketing masterpiece that didn’t just catch attention, but keep it, too (it popped!).


 

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Commentary: Evoking the shopper's wants and needs

Commentary: Evoking the shopper's wants and needs | Integrated Brand Communications | Scoop.it

How interactive digital signage through mobile brings shoppers' desires to focus.

 

The stirrings of a retail revolution are all around us. With more and more shoppers turning toward technology such as their mobile phones, tablets and even in-store digital signage to augment their experience in store, a time of unbridled growth and opportunity lies ahead for retailers — with so many new ways that they can improve the customer experience and reach their target customers across a number of different channels.

 

Advancements in digital signage are one example of how retailers can embrace this revolution. Back in December, the International Sign Association, an industry trade group, announced it was adding a digital signage section to its website. Then, earlier this month, Samsung Electronics Inc., at the International Sign Expo in Las Vegas, announced a partnership with static sign companies, suggesting that it would begin deploying digital signage "to a new category of customers," — a move that is further blurring the lines between traditional signs and digital. Lastly, Australian retail chain Coles recently announced that it was testing out interactive tablet displays.

 

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