Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How to Get Fans Creating and Sharing Content for You - Marketing Technology Blog

How to Get Fans Creating and Sharing Content for You - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies.+

Not only would user-generated content save you money, but it would also produce revenue for you. The more you get your fans engaged with your business, the more trust you will build, and the greater your reach will be. You’ll also see SEO benefits. To show you how you can engage your visitors so that they start creating and sharing content for you, Quicksprout has put together an infographic that explains the process.

Provide tools and educate your fans on how to write, share images and video with you and then your staff can focus on curation, fine-tuning the story, and producing the content that promotes your brand! While the process requires a revamping of your content marketing process, there’s ultimately a savings (and many surprises) to using your user’s content to getting the word out!+

 

 
Russ Merz, Ph.D.'s insight:

A very useful compendium of techniques for encouraging the creation of user generated content (#UGC) for #brands.

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Branding Strategy Insider | What Makes A Brand Worth Sharing?

Branding Strategy Insider | What Makes A Brand Worth Sharing? | Integrated Brand Communications | Scoop.it

Everybody wants their brand to be talked about – and most of us have used social media to spread the word. But what would happen if you reversed the process?

 

I’m fairly certain it was Grenville Main, a master of the memorable phrase, who once referred to Twitter as the “talkback radio of the internet”. I recalled the comment when an article arrived in my inbox referencing research done by MIT into why some tweets do the rounds, and others don’t (thanks Blackland PR). Perhaps by studying what people are most inclined to chatter about, it’s possible to engineer a brand that is simpatico with our very human need to share – or at least to draw some conclusions about what might lift a brand’s social attraction.

Russ Merz, Ph.D.'s insight:

Interesting research findings that suggest there are 9 key factors that affect the shareability of a #brand tweet.

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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Integrated Brand Communications | Scoop.it

Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

 

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

And while you can brush that off when you didn't invest too much time in the content, when it's something more resource-intensive -- like an infographic -- it stings a bit more.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 

Russ Merz, Ph.D.'s insight:

A summary of the key characteristics of an #infographic that enhances its "shareability" according to Hubspot.  Brand managers should take note.

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