How 4 companies use selfie marketing to reach customers | Integrated Brand Communications | Scoop.it

Among the clutter of brands trying new strategies unsuccessfully and those mastering innovative ideas, we’ve sorted the good from the bad to show what it takes to nail the selfie strategy.

 

Crafting a marketing message that ties into trending topics is key to catching the customer’s eye. Trend of the moment: the selfie. So trending, in fact, that last year the Oxford Dictionary named “selfie” the Word of the Year, and Instagram has more than 88 million photos that don the #selfie hashtag.

 

They’re taking over Facebook, Twitter, Instagram, and many other social media outlets. From January 2013 to December 2013, the number of brands using these self-portrait photos on Facebook and Twitter increased from 18 to 390, and those running selfie contests increased from 265 to 988, according toresearch by Unmetric.

 

Not every selfie posted by a brand successfully improves the customer-brand relationship, however. Among the clutter of brands trying new strategies unsuccessfully and those mastering innovative ideas, we’ve sorted the good from the bad to show what it takes to nail the selfie strategy.