Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Retailers Account for One-Quarter of Programmatic Spend - eMarketer

Retailers Account for One-Quarter of Programmatic Spend - eMarketer | Integrated Brand Communications | Scoop.it
US retailers spend more on digital advertising than any other industry, and they also lead all verticals in programmatic spending. This year, they'll devote 70% of digital display ad dollars to programmatic buys.
Russ Merz, Ph.D.'s insight:

Do you know why retail #brands are leading the growth in #programmatic ad buying?  This article provides some reasons.

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Five ways ecommerce sites can boost profits

Five ways ecommerce sites can boost profits | Integrated Brand Communications | Scoop.it

Profit margins determine whether businesses sink or swim and this is especially true in the hypercompetitive ecommerce industry.

So what can retailers do to improve profit margins?

There are a myriad of barriers that online retailers face and it can be difficult to respond adequately to them all.

 

The top five price related issues that they must address are: increased price competition, consumer price sensitivity, the need to protect the brand’s price image, increased price transparency, and improving return on inventory investment.

 

It may seem like a daunting task to address all of these issues, but a solid pricing strategy can do just that.

Russ Merz, Ph.D.'s insight:

A good #pricing strategy primer focusing on 5 factors that affect the profit margins of #online #retail brands.

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