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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.
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2015's Brands With The Most Loyal Customers

2015's Brands With The Most Loyal Customers | Integrated Brand Communications | Scoop.it

Apple AAPL +1.2%, AT&T T -0.49%, Hyundai, Ford, Avis, Domino’s, Dunkin’, Google GOOGL -0.76%, Konica Minolta , Discover and the NFL maintained their #1 category positions in very challenging category environments according to Brand Keys’ 19th Annual Customer Loyalty Engagement Index® (CLEI). Brands that were rated #1 in their categories for the first time included Air Canada , Facebook, Kellogg’s Nutri-Grain Breakfast Bars, Chipotle, Exxon Mobile, Nationwide, and Travelocity.

 

Ratings are based on a brand’s ability to meet customers’ ever-growing expectations better than the competition. Consumer expectations have increased by 28% across the 64 categories in this year’s survey. Meanwhile brands have only managed to improve their ability to satisfy consumers’ expectations by 7% this year. The really hard part is accurately measuring they gap between your brand and your category’s Ideal and then determining what emotional values can help your brand successfully fill it.

Russ Merz, Ph.D.'s insight:

The latest #brandloyalty ranking from Brand Keys. Sure to generate debate.

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Kimberly Kachadoorian's curator insight, February 18, 6:11 PM

Good information  - sadly graphic shown above doesn't appear on the site - at least not when I went there

Scooped by Russ Merz, Ph.D.
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CoreBrand Releases Rankings for Most and Least Respected Brands of 2014

CoreBrand Releases Rankings for Most and Least Respected Brands of 2014 | Integrated Brand Communications | Scoop.it

 CoreBrand, a leading brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, today released its second annual report on the most and least respected corporate brands - Brand Respect: The Most and Least Respected Corporate Brands.


The Brand Respect report correlates data on the levels of Familiarity and Favorability of publicly traded companies, utilizing the 23-year quantitative CBI, to uncover the sentiment behind the most well-known brands. Brands with the highest Familiarity and Favorability are defined as most respected, while brands that are well-known among audiences (identified as the 100 brands in the CBI with the highest Familiarity) but have the lowest Favorability are considered the least respected.

 

Russ Merz, Ph.D.'s insight:

Yet another brand ranking this time for brand respect based on familiarity and favorability. Its getting difficult to keep the various ranking systems straight.

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