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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Marketers Uncertain About Future Digital Marketing Priorities

Marketers Uncertain About Future Digital Marketing Priorities | Integrated Brand Communications | Scoop.it

With the digital landscape changing quickly, marketers are understandably left uncertain about where to place their resources in the near future.

 

If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues coming over the horizon was a significant challenge for many of these professionals.

 

In fact, there was no clear consensus among respondents about which marketing area would be the most important in the next three years. A similar number—between 10% and 13%—of respondents named social media marketing, personalization and targeting, creativity and innovation in marketing programs, digital advertising, and cross-channel marketing as important areas on which to focus their upcoming marketing efforts. There did, however, seem to be more agreement on areas of decreasing importance: Very few respondents named events and public relations as having major significance in the near future.



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Mobile Marketing: 4 Use Cases for Personalized Push Notifications | The Cross-Channel Conversation

Mobile Marketing: 4 Use Cases for Personalized Push Notifications | The Cross-Channel Conversation | Integrated Brand Communications | Scoop.it

The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of smartphones and the explosion of app usage have created a phenomenal opportunity for marketers to adopt and implement personalized push notification messaging strategies.

 

Mobile apps and push notifications can have significant implications on sales, as research shows 29% of U.S. consumers have made purchases from mobile devices, and Bank of America data shows there will be $67.1 billion in revenue from smartphone and tablet retail purchasing by European and U.S. shoppers in 2015. So, the time has arrived to deliver truly personalized messages to mobile devices in an effort to increase sales.

 

Let’s take a look at four different use cases for personalized push notifications, as each offers a unique opportunity to reach consumers in real-time through their mobile devices.

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The Evolution of Marketing Data [Infographic]

The Evolution of Marketing Data [Infographic] | Integrated Brand Communications | Scoop.it

Metrics & ROI - 

 

With each passing decade, marketers' ability to better understand their customers deepens.

 

In the early 1960s, advertising and direct mail were aimed at the masses. According to the research in the following Infogroup Targeting Solutions infographic, "by 1967, the term 'direct marketing' was coined, referring to communicating directly to the customer based on household and demographic information."

 

In the 1970s, data surged to the forefront of the marketing industry. In 1977, the International Association for Statistical Computing was founded to "convert data into information and knowledge." In 1979, Oracle gave birth to the relational database.

 

The 1980s focused on using database marketing to analyze customer data, create target segments, and reach them through direct mail and telemarketing.

To find out more about how marketers' use of data evolved throughout the 1990s and early 2000s, take a look at the following infographic.



Russ Merz, Ph.D.'s insight:

An interesting #Infographic that reviews the "Path to #Personalization" from the 1960 to the present and how Marketing #Data has evolved. Contains some good summary milestones.

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Infographic: Mass Marketing Versus Personalization - Marketing Technology Blog

Infographic: Mass Marketing Versus Personalization - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of  personalization, not a choice of what strategy to use, but when to use each  strategy. There’s some irony in the fact that this infographic is mass  marketing… but pushes for improved personalization. Both work well when  they’re leverage correctly.

 

At one point, all marketing was personal. The door-to-door salesman, bank  teller, and haberdasher all knew their customers by name. Direct mail pieces  were printed in different versions to appeal to a customer’s geography or  preferences. Then, with the dawn of email and websites, marketers began relying  on mass-marketing techniques to deliver a single message across the new digital  channels. From Monetate’s Infographic Mass Marketing Versus  Personalization

 

Check out this infographic and be sure to download Monetate’s ebook, The Realities of Online Personalization. Produced in association  with Econsultancy, their exclusive research explores what is driving online  personalization, the tactics and types of data being used to tailor the online  customer experience and the barriers to success.

Read more: http://www.marketingtechblog.com/mass-marketing-vs-personalization/#ixzz2SjBmB65k

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