How Adding Personality and Trust to Your Landing Pages can Maximize Conversion Rates | Integrated Brand Communications | Scoop.it

This article will discuss the rising importance of personality and trust in brand communication, particularly in landing page optimization.

 

We’re constantly testing and tweaking our landing pages to maximize our conversion rates.

 

We know a page that converts at 15% instead of 10% can mean hundreds of thousands of dollars in increased revenue for our business.

 

This article will discuss the rising importance of personality and trust in brand communication, particularly in landing page optimization. I’ll give you five strategies for presenting a user-friendly landing page and a personable business that you can apply to improve your conversion rates. We’ll go through techniques that can give your website that certain “something” which gets a visitor to convert.

 

Before we push on, I’ll quickly preface these recommendations with this: As with any landing page variable, the ones I’ve included in this article are simply tests I’ve seen work in the past, and they may work for your business.

 

Landing page optimization is a continuous exercise of testing. It is pitting control against variation until you’re satisfied (which you never should be).

 

I do give case studies for each of the variables I recommend, so you know I’m not just stabbing blindly in the dark. Just remember, these are unproven hypotheses until you test them yourself.