Kix has a new box, and it does a whole lot more than hold cereal.
Original Kix, Berry Berry Kix and Honey Kix now come in packaging with pieces that pop out and assemble into different animals or objects. Families can then go online at Kix Adventures and use their cardboard creations to tell stories.
The new Kix boxes are available only at Target stores.
“We are excited to introduce a new look and a fun way to bring parents and kids together,” says Lauren Pradhan, Kix marketing manager. “To kick off the new Kix Adventures, a variety of authors have written original stories, including actress Soleil Moon Frye. Her adorable stories bring the box characters to life and will inspire young readers to use their imaginations.”