Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Finally, an interactive cereal box –

Finally, an interactive cereal box – | Integrated Brand Communications | Scoop.it

Kix has a new box, and it does a whole lot more than hold cereal.

Original Kix, Berry Berry Kix and Honey Kix now come in packaging with pieces that pop out and assemble into different animals or objects. Families can then go online at Kix Adventures and use their cardboard creations to tell stories.

 

The new Kix boxes are available only at Target stores.

“We are excited to introduce a new look and a fun way to bring parents and kids together,” says Lauren Pradhan, Kix marketing manager. “To kick off the new Kix Adventures, a variety of authors have written original stories, including actress Soleil Moon Frye. Her adorable stories bring the box characters to life and will inspire young readers to use their imaginations.”

Russ Merz, Ph.D.'s insight:

General Mills sets out to build #brand #engagement with children and families in a new way--the interactive cereal box. What do you think...a good idea?

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MeadWestvaco study reveals effects of product packaging on buying behaviour > afaqs! news & features

MeadWestvaco study reveals effects of product packaging on buying behaviour > afaqs! news & features | Integrated Brand Communications | Scoop.it
The study intended to gauge the impact of packaging on consumer purchasing behaviour, brand loyalty and overall product satisfaction.

It's not just the product quality but also the way it is packaged that influences buyers to return, suggests Packaging Matters, the second edition of the study by MeadWestvaco, a leading packing and packing solutions company. The study intended to gauge the impact of packaging on consumer purchasing behaviour, brand loyalty and overall product satisfaction. The study took the view of 7,665 consumers spread across 10 countries such as Brazil, China, Germany, India, Japan, Russia, South Africa, Turkey, the UK and USA.

Russ Merz, Ph.D.'s insight:

Recent cross-cultural research findings reveal the effects of packaging on consumer behaviors in-store and on-line.

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How Product Packaging Affects Buying Decisions [Infographic]

How Product Packaging Affects Buying Decisions [Infographic] | Integrated Brand Communications | Scoop.it

Smart packaging helps its targeted consumers feel an emotional attachment to a brand.

 

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic.

 

The infographic provides a look at the various elements of product packaging and how they influence consumers.

One crucial element of successful packaging is an icon: "Emotions are often also connected to brand icons as memories and feelings can be brought up on sight, leading to long-term relationships between the brand and the consumer," states The Paper Worker.

Color also heavily influences purchasing decisions, as does typography.


Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect: "A friend snapping a photo of attractive packaging and sharing it on Facebook has great potential for being quickly shared by others, therefore attracting new customers," suggests the following infographic.

To find out more about packaging that influences purchases, check out the infographic:


Russ Merz, Ph.D.'s insight:

A very thorough collection of #package design factors that brands use to affect buying decision. A keeper for future reference.

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