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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.
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How Companies Structure Social Media Teams [Infographic]

How Companies Structure Social Media Teams [Infographic] | Integrated Brand Communications | Scoop.it

PR Daily asked 2,714 communicators how their companies use social media in their Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic.

This was a fairly decent size data set for the survey and it's still surprising to me that companies have not figured out how to generate leads on social media though they seem to be able to measure social media results.

Some of the most amazing points I noted were:

Over 80% of companies have less than 3 people managing social media.86% of companies only track vanity metrics like fans and followers.Only 31% of companies can track social media to sales.65% of the companies say the biggest obstacle for companies to use social media is time.40% of the companies think the goal of social media is to increase sales
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Scooped by Russ Merz, Ph.D.
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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | Integrated Brand Communications | Scoop.it

We have created an infographic to highlight the content marketing landscape in 2013.


If you didn’t already know – content marketing involves elements of everything from analytics to content generation and SEO to social. As one of the UK’s leading content marketing companies we wanted to create an informative infographic that highlights how all these important disciplines come together.

 

You can view the infographic below (click on it to expand) and please get in touch to let us know your thoughts and feedback around it.

Russ Merz, Ph.D.'s insight:

Useful compendium of the major players in the digital content marketing space.

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SEO UK's curator insight, July 16, 2013 5:00 AM

Content and SEO is very important

Linda Allen's curator insight, July 16, 2013 8:02 AM

Enjoy! 

Scooped by Russ Merz, Ph.D.
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8 Reasons Companies Should Adopt a Content Marketing Culture

8 Reasons Companies Should Adopt a Content Marketing Culture | Integrated Brand Communications | Scoop.it

Content marketing is not just the job of the marketing department. Here's why companies should adopt a content marketing culture throughout the company.

 

If hustle was the key for traditional businesses to work, the hustle now has a new avatar. Earlier, it was pure hustle followed by the transaction. Today, it’s all about hustling with information. It’s more about informing, gaining trust, leveraging social media, amassing social proof, nurturing customers and then facilitating a sale.

 

For each of the steps in the modern buying cycle, content marketing plays a vital role. You probably know by now that content is at the heart of Internet marketing. Let’s see why companies should adopt a content marketing culture.

 
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