8 Ways Nonverbal Communication Can Make or Break Your Brand | Integrated Brand Communications | Scoop.it

You might be surprised at the little things you can do to position your company in a positive light.


When you think of nonverbal communication, you might think of how a person can stand up straight to communicate confidence or lean forward during a conversation to show engagement. But the definition is actually much, much wider if you ask one expert on the subject.

Joe Navarro spent years as the FBI's sole nonverbal communications guru tasked with helping recruit spies. Now an executive coach and author, he says how a company and its employees behave greatly affects brand perception.


"The definition of nonverbal is anything that communicates a thought, an idea, a mood, an intention, or a message but is not a word," he says.


Here are several things he sees businesses and executives often overlooking.