Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.
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MediaPost Publications Marketers Profit When Search, Social Ad Efforts Combined 11/25/2013

MediaPost Publications Marketers Profit When Search, Social Ad Efforts Combined 11/25/2013 | Integrated Brand Communications | Scoop.it

Marketers have argued for years about the benefits of social marketing tied to search campaigns. A recent study with Facebook hopes to put those debates to rest, although the search agency conducting the study with a major retail client has yet to test the concept with Twitter and other social sites.

 

Research from Kenshoo suggests that if agencies and brands want more from Facebook ads, they might just get it by combining the campaigns with search engine marketing ads. The white paper "Added Value: Facebook Advertising Boosts Paid Search Performance" examines the direct impact of Facebook advertising on paid-search marketing performance.

Russ Merz, Ph.D.'s insight:

Cross channel synergies revealed in recent research of multichannel #advertising efforts.

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Grocery Retailers Embrace Multichannel Tech Tools

Grocery Retailers Embrace Multichannel Tech Tools | Integrated Brand Communications | Scoop.it

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology. A survey of grocery retailers in North America conducted by RIS News the and International Data Corporation (IDC) Retail Insights in June 2013 found that the vast majority of respondents—more than eight in 10—said that investments in technological improvements would take place over the next year.

 

A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels. The idea of ordering online and picking up in-store, once a rare experience, is quickly becoming the norm. The survey found that half of those polled already offered the service, and that more than half of those that didn’t yet have it planned to offer it within 12 months.


Russ Merz, Ph.D.'s insight:

Investments in customer facing technology by grocery #brands growing as #retailers jocky to stay up with the competitive #multichannel environment. 

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