Why Marketers Should Stop Worrying and Start Loving Big Data | SmartData Collective | Integrated Brand Communications | Scoop.it

Big data offers a lot of possibilities and opportunities for marketers to start making a lot of money based on their data. Successful marketers have figured out how to use big data to squeeze billions for marketing and help their companies grow.

 

This infographic, developed by Grant Stewart, clearly shows that marketers are not yet using big data enough, while it could earn them millions in additional revenue.