Integrated Brand ...
Follow
Find tag "mobile-marketing"
32.9K views | +5 today
Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

Mobile Marketing: 4 Use Cases for Personalized Push Notifications | The Cross-Channel Conversation

Mobile Marketing: 4 Use Cases for Personalized Push Notifications | The Cross-Channel Conversation | Integrated Brand Communications | Scoop.it

The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of smartphones and the explosion of app usage have created a phenomenal opportunity for marketers to adopt and implement personalized push notification messaging strategies.

 

Mobile apps and push notifications can have significant implications on sales, as research shows 29% of U.S. consumers have made purchases from mobile devices, and Bank of America data shows there will be $67.1 billion in revenue from smartphone and tablet retail purchasing by European and U.S. shoppers in 2015. So, the time has arrived to deliver truly personalized messages to mobile devices in an effort to increase sales.

 

Let’s take a look at four different use cases for personalized push notifications, as each offers a unique opportunity to reach consumers in real-time through their mobile devices.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

7 case studies prove ROI of mobile for healthcare marketers

7 case studies prove ROI of mobile for healthcare marketers | Integrated Brand Communications | Scoop.it

56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper)41% prefer care delivered via mobile devices (PWC)40% of office visits could be replaced by eVisit (source: Mayo Clinic)30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC)900+ hospitals are actively using social networking tools to communicate with patients (MC)

 

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Examples of “interactive wireless media” are smartphones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

 

Does it generate value? The facts suggest mobile marketing should have transformation impact on healthcare. However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes.

 

Does mobile marketing “Show Me the Money.” Here are 8 case studies that prove the ROI of mobile for healthcare marketers.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Mobile Marketing Spending Translates to Sales, Brand Lift - eMarketer

Mobile Marketing Spending Translates to Sales, Brand Lift - eMarketer | Integrated Brand Communications | Scoop.it

Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.

 

Mobile web and apps get most investment

 

Spending on mobile marketing keeps rising, as brands learn the power of  reaching consumers on these devices, and consumers become increasingly  mobile-first.

 

The Mobile Marketing Association  (MMA), in partnership with IHS  Global Insight, studied US mobile marketing expenditures and their impact on  sales for the “Mobile Marketing Impact Study,” released in May. The study found  that this year spending on mobile marketing—including mobile advertising, mobile  customer-relationship management and mobile direct-response marketing on  nonmobile media—will reach $10.46 billion. By 2015, spending on the channel will  approach $20 billion.

 

 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Case study: How Starwood boosted its mobile paid search ROI

Case study: How Starwood boosted its mobile paid search ROI | Integrated Brand Communications | Scoop.it

Online travel companies often wonder if their mobile marketing campaigns are resulting in customer purchases.

 

Sometimes a real-world example can help show how mobile ads lead to conversions.

 

Starwood mobile marketing case study


In November 2009, Starwood Hotels & Resorts hired digital marketing agency Razorfish.

 

The companies analyzed the number and duration of calls to each brand, attributing a return on investment (ROI) to each brand campaign.

 

The companies also discovered how customers use mobile ads to call and find directions to properties. They used the information to use to place ads more effectively, so that they’re communicating potential guests at the best time and place.

 

The breakthrough came when they began to insert click-to-call phone numbers and maps (with one-click driving directions) into their search ads.

These hyperlocal ads resulted in thousands of calls per month and boosted month-on-month mobile bookings by 20 times. Same-day bookings made up a sizeable chunk of these calls.


Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.

Russ Merz, Ph.D.'s insight:

Useful case study.

more...
No comment yet.
Rescooped by Russ Merz, Ph.D. from Social Media e Innovación Tecnológica
Scoop.it!

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon, John van den Brink, Gladys Pintado
Russ Merz, Ph.D.'s insight:

Great summary of the growth in mobile video.

more...
janlgordon's curator insight, February 19, 2013 5:32 PM

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Lack of Strategy Slows Down Mobile Marketing Growth - QR Code Press

Lack of Strategy Slows Down Mobile Marketing Growth - QR Code Press | Integrated Brand Communications | Scoop.it

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market and to look at ways to get their message out there.

 

However, partly due to the fact that only 25% of the total internet usage comes from mobiles compared to the belief that it would overtake traditional usage by 2014, it is fair to say that the growth of mobile marketing has been slower on the uptake. The reason? A lack of a clear strategy as to how to best use this new marketing tool resulting in problems developing that have then led to it not being as effective as it should be.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

INFOGRAPHIC: New mega-trends in mobile marketing

INFOGRAPHIC: New mega-trends in mobile marketing | Integrated Brand Communications | Scoop.it

New report also looks at the best practices being applied to mobile marketing.

 

Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.

 

The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasisng the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.

 

Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.

Please see the infographic in full below.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Six Smart Steps to Better Mobile Marketing

Six Smart Steps to Better Mobile Marketing | Integrated Brand Communications | Scoop.it

ADOTAS — It’s vital for businesses to reach potential customers on their mobile devices. A new study conducted by Magid shows consumers spend an average of 14 hours a week on mobile devices — or more than half a day. Consumers that use mobile devices have said they’re receptive to the right advertising with the right approach, as a recent Forrester study (commissioned by Tapjoy) found that nearly 50% of consumers want to see ads relevant to their personal interests or location.

 

However, many businesses haven’t figured out that approach on mobile quite yet, where antiquated practices are the norm. According to the same Forrester study, not only are most mobile ads irrelevant, but they’re also interruptive. Our own experience confirms that to be true: Banner ads are usually too small to catch a consumer’s attention, while pop-up ads are more aggravating than helpful.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Top 10 luxury brand mobile campaigns of Q1 - Luxury Daily - Mobile

Top 10 luxury brand mobile campaigns of Q1 - Luxury Daily - Mobile | Integrated Brand Communications | Scoop.it

uxury marketers made strides in mobile marketing during the first quarter of 2013 by creating new ways to capture consumer attention.

 

Many marketers created new mobile applications or beefed up their existing efforts on established mobile and social platforms. The most effective mobile marketers were those that took technology to the next level to drive consumer engagement in their brands even further.

 

Here are the top 10 luxury brand mobile efforts of the first quarter of 2013, in alphabetical order.

Russ Merz, Ph.D.'s insight:

Interesting case studies.

more...
No comment yet.