Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.!

Mobile Marketing Spending Translates to Sales, Brand Lift - eMarketer

Mobile Marketing Spending Translates to Sales, Brand Lift - eMarketer | Integrated Brand Communications |

Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.


Mobile web and apps get most investment


Spending on mobile marketing keeps rising, as brands learn the power of  reaching consumers on these devices, and consumers become increasingly  mobile-first.


The Mobile Marketing Association  (MMA), in partnership with IHS  Global Insight, studied US mobile marketing expenditures and their impact on  sales for the “Mobile Marketing Impact Study,” released in May. The study found  that this year spending on mobile marketing—including mobile advertising, mobile  customer-relationship management and mobile direct-response marketing on  nonmobile media—will reach $10.46 billion. By 2015, spending on the channel will  approach $20 billion.



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Rescooped by Russ Merz, Ph.D. from Social Media e Innovación Tecnológica!

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Integrated Brand Communications |
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon, John van den Brink, Gladys Pintado
Russ Merz, Ph.D.'s insight:

Great summary of the growth in mobile video.

janlgordon's curator insight, February 19, 2013 5:32 PM

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.

The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.

Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)

**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.

**87% of marketers in the US use video for content marketing

**Two of the biggest social networks aim to dominate the video sharing scene

*Facebook and mobile video

*Vine and Twitter

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

See article and infographic here: [

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.