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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Mobile App vs Mobile Website? What’s better for business? 14 decision makers

Mobile App vs Mobile Website? What’s better for business? 14 decision makers | Integrated Brand Communications | Scoop.it

If you want to know what's better for your business: Mobile App or Mobile Website? Forget tactics and lingo. Focus on your business needs.

 

 

96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers))85% report an intent to raise their mobile budgets in the near future (ANA)84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA)59% of mobile websites are launched without testing or optimization (Source:Marketing Sherpa)Only 16% of marketers have a mobile strategy (Source: CMO Council)Only 14% are satisfied with the way their brands are accessing and leveraging mobile (CMO Council)

The numbers show marketers are rushing into mobile. They also indicate it’s: Leap before you look.

So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo. First, focus on business needs and a strategy.

What’s better for your business? Mobile App or Mobile Website? Here are 14 business decision makers.

Russ Merz, Ph.D.'s insight:

Good discussion of the pros and cons of using #mobile #apps versus mobile #websites. Includes two useful infographics.

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Renault Uses Mobile Apps To Bring Brand Content To Life

Renault Uses Mobile Apps To Bring Brand Content To Life | Integrated Brand Communications | Scoop.it

Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicated that tablet adoption has accelerated: 34% of American adults now own tablet computers, versus only 18% during the same period in 2012.


 To keep pace with this continuing rise of mobility, organizations across industries and verticals are investing in branded mobile experiences.


Renault, a luxury automobile manufacturer, has partnered with Adobe to provide a detailed brand publication on smartphones and tablets. Using the Adobe Digital Publishing Suite, Renault is engaging fans on multiple mobile devices with immersive and educational experiences focused on the Captururban crossover vehicle, according to Philippe Reynaud, Head Of Mobile Devices at Renault. As of June 2013, the apps had been downloaded 15,300 times.

 

Russ Merz, Ph.D.'s insight:

Interesting example of channel #convergence of mobile and retail in the auto industry that improves the customer's shopping experience.

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Brands' Mobile Apps Aren't Just About the Discounts

Brands' Mobile Apps Aren't Just About the Discounts | Integrated Brand Communications | Scoop.it

Users of mobile apps somewhat inclined to buy products or services

More than half of mobile device users worldwide said they regularly used brand, product or store apps, according to a February 2013 study conducted by Ipsos OTX and Ipsos Global @dvisor.

 

And when a consumer uses a branded mobile app, it may be indicative of higher purchase intent.

 

Of those who regularly used at least one branded app on a phone or tablet, 52% said the app made them more interested in buying from that company. In the US, however, that figure went down by 10 percentage points, with those who said they were more interested in buying slipping to 42%. US women and those between ages 18 and 34 were the most likely to say a brand app would make them more inclined to purchase.


Russ Merz, Ph.D.'s insight:

While consumers still do use branded #mobile #apps to get discounts, more reported using them to stay informed about what’s going on with the company, product or store.

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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon, John van den Brink, Gladys Pintado
Russ Merz, Ph.D.'s insight:

Great summary of the growth in mobile video.

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janlgordon's curator insight, February 19, 2013 5:32 PM

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.