If you want to know what's better for your business: Mobile App or Mobile Website? Forget tactics and lingo. Focus on your business needs.
96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers))85% report an intent to raise their mobile budgets in the near future (ANA)84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA)59% of mobile websites are launched without testing or optimization (Source:Marketing Sherpa)Only 16% of marketers have a mobile strategy (Source: CMO Council)Only 14% are satisfied with the way their brands are accessing and leveraging mobile (CMO Council)
The numbers show marketers are rushing into mobile. They also indicate it’s: Leap before you look.
So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo. First, focus on business needs and a strategy.
What’s better for your business? Mobile App or Mobile Website? Here are 14 business decision makers.