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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Is Your Business Making Any of These Common Social Media Mistakes? | Marketing Technology Blog

Is Your Business Making Any of These Common Social Media Mistakes? | Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Is Your Business Making Any of These Common Social Media Mistakes? by Douglas Karr on Marketing Technology Blog

 

Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience is expecting and whether you’re fulfilling that expectation.

That said – there are some baseline fundamentals that every business should keep in mind and Jason Squires has done a solid job of illustrating them here in this infographic.

Here are the top 5 mistakes – read the infographic for the rest!

Focusing on quantity of followers over qualityAdding to the noiseSpreading yourself too thinLacking a personalityNot converting your followers
Russ Merz, Ph.D.'s insight:

A useful compilation of 9 key social media marketing (#SMM) mistakes that brands make. Keep for reference when planning that next social campaign.

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Ten Content Marketing Mistakes Even Social Media Pros Make – Part Two | Business 2 Community

Ten Content Marketing Mistakes Even Social Media Pros Make – Part Two | Business 2 Community | Integrated Brand Communications | Scoop.it

In my last post, I detailed some major content marketing mistakes that you may be making without realizing it. Now that you know how to steer clear of those blunders, it’s time to cover some other unintentional faux pas that professionals frequently make when it comes to their content marketing strategy:

 

Lack of support from management: You may have the best content marketing strategy on the planet, but if the rest of your organization doesn’t get behind it, it will probably fail. Company marketing efforts need to be cohesive, and require support from all levels of management in order to ensure success.

 

Inconsistency: If you only update your blog every few months, chances are that this feature is doing you more harm than good. Not only do people lose interest when content is too sporadic, but outdated blogs also give the whole website the impression of being dated and out of touch. If you want to blog, stick with it and update frequently.

 

Confusion about SEO: Part of getting exposure for your material is utilizing basic SEO principles. There’s no point in publishing material if it’s nearly impossible to find during a Google search. To make the most of your time, get an understanding of SEO basics.

 

Unapproachable vocabulary: You want your writing to sound conversational. No one is going to look through your work if they need to keep referring to the dictionary to understand what you’re saying. Skip the slang, but also leave the SAT words out too.

 

Aversion to social media: Users on Facebook, Twitter, and other platforms are looking for compelling content. Take advantage of this captive audience by publicizing your work on these channels.

 

Ignoring subscribers: In many ways, your company’s subscribers are its most valuable contacts. These are people who have told you that they care about what you have to say. They’re either customers or potential buyers. When you get e-mail subscribers, treat them well. Provide them with useful content or deals.

 

A boring layout: Humans are very visual creatures. Sure, we like to read words, but we like them much more when there are pictures too. Don’t make your blog a long block of text. Break it up with compelling images. It makes it much easier to read.

 

Flat titles: First impressions count, even on blogs. If you’re giving your posts snooze-worthy titles, don’t be surprised when no one clicks on the link.

 

Lack of call to action: Once you’ve got readers spending time on your site, you want to turn them into paying customers. Every blog post on your site should include a call to action. Make it easy for the user to figure out what he or she should do next. Do you want them to download an e-book? Subscribe to your e-mail list? Make that known. Internet users need a little guidance.

 

Stale content: There’s always a way to put a new spin on a topic, but it’s also important to know when an issue has received plenty of coverage. Readers want to hear your take on a subject, but they don’t want to continue seeing redundant posts. Make sure that the materials you’re creating are fresh and appealing.


Read more at http://www.business2community.com/content-marketing/ten-content-marketing-mistakes-even-social-media-pros-make-part-two-0469779#cq58e3i4KEKLIuti.99

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The Top 15 Social Media Marketing Strategy Mistakes To Avoid

The Top 15 Social Media Marketing Strategy Mistakes To Avoid | Integrated Brand Communications | Scoop.it

Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another.

 

But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts.

Russ Merz, Ph.D.'s insight:

A handy list of #socialmedia faux-pas to avoid, broken down by the top five social network platforms--Twitter, Facebook, Google+, Pinterest and Instagram. Keep to aid in creating your brand's social strategy.

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5 Common Content Marketing Mistakes You May Not Know You’re Making – Part One | Business 2 Community

5 Common Content Marketing Mistakes You May Not Know You’re Making – Part One | Business 2 Community | Integrated Brand Communications | Scoop.it

Every business professional knows the importance of promoting their brand through content marketing, however this action is not always as easy as it sounds. There’s a fine line between a positive contribution and efforts that are misinformed. It’s easy to do damage to your organization simply by the way you handle your content marketing. Here are some common blunders that you may not even realize you’re committing:

 


Read more at http://www.business2community.com/content-marketing/5-common-content-marketing-mistakes-you-may-not-know-youre-making-part-one-0468450#tV171va48FHkc10Y.99

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