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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Pinterest Marketing Metrics: What do they all mean? [Infographic]

Pinterest Marketing Metrics: What do they all mean? [Infographic] | Integrated Brand Communications | Scoop.it

Do you know about all the Pinterest marketing metrics and what they do? See how you can use them to track your brand's activity on Pinterest!

 

There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it!

 

We found a great infographic

from branderati.com and shareroot.co and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.

Russ Merz, Ph.D.'s insight:

A summary of some key Pinterest metrics brands can track.

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Why You Should Shift Your Content Marketing Focus to ROI

Why You Should Shift Your Content Marketing Focus to ROI | Integrated Brand Communications | Scoop.it

Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner, Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff, limited budget, andcreating enough content.

 

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creatingcontent. They aren’t giving enough thought to promotion, distribution, and measurement. It’s time to put those priorities at the top of your list.

Russ Merz, Ph.D.'s insight:

This article provides many useful guidelines on measuring and improving a brand's ROI on #contentmarketing activities. 

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Monica Norton's curator insight, March 17, 4:58 PM

I especially like the "content marketing pyramid" at the bottom of this article.

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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Integrated Brand Communications | Scoop.it

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?

 

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction?

 

Russ Merz, Ph.D.'s insight:

A useful summary of the five types of metrics #brands can use to assess the success of #contentmarketing activities.

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Claudia Beggiato's curator insight, January 13, 4:07 AM

Metrics are very important to change the perception of your marketing and communications job

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3 Social Media Metrics Your Business Should Track | Social Media Examiner

3 Social Media Metrics Your Business Should Track | Social Media Examiner | Integrated Brand Communications | Scoop.it

Social Media Metrics: Learn what you need to measure to know how well your social campaigns are performing.

 

How do you measure and manage your social media marketing?

Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”

 

So, how do you know what to measure toget the most out of your social media marketing for your business?

 

Here’s what you need to measure to know how well your social campaigns are performing.


Via geoffrey sharp
Russ Merz, Ph.D.'s insight:

Some good advice for brand managers running social media campaigns.

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geoffrey sharp's curator insight, April 11, 2013 7:35 PM

#analytics #marketing #socialmedia

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content Marketing: The 4 Most Critical Components to Measure & Analyze | Integrated Brand Communications | Scoop.it

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure.

 

Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

 

Content marketing also has an immediate impact on search. The latest updates from Google (e.g., Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place to promote that content.

 

What are the various components of content marketing?

 

At a high level, content marketing has two obvious parts: content and marketing. While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation.

 

Content marketing consists of four interconnected components and each of them has an impact on the final result of your content marketing efforts and therefore warrants a different set of measurement and analysis.

 

Let's now define those four components and then the metrics and analysis each requires

Russ Merz, Ph.D.'s insight:

A detailed primer on some key metrics for assessing #contentmarketing success.

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How 15 brands create great content marketing that works

How 15 brands create great content marketing that works | Integrated Brand Communications | Scoop.it

Many of these example have been going for years, Relevant content your audience gets involved and shares is a profitable business assets.

 

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. The objective is to drive and sustain positive and profitable customer actions.

What companies do content marketing well? How do they do to create it? Where is is found? How do they keep it going? What are results?

Here’s how 15 brands create great content marketing that works.

Russ Merz, Ph.D.'s insight:

Here are 15 case study examples of successful #contentmarketing programs used by well known #brands. Each example contains some performance #metrics that demonstrate how well each worked to achieve objectives.

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Ludovic Ronchaud's curator insight, January 21, 1:45 PM

Content marketing = créativité + constance + consistance

dave ken's comment, January 21, 3:37 PM
HI Russ, thanks for sharing these great content.
Ryan Pigeau's curator insight, January 22, 1:21 AM

This stuff makes tons of sense in terms of building customer relationships.

Content marketing could be a great way to build CSR - giving back to the community in a useful way like Charmin's "nearest clean toilet" app

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Effective Facebook Engagement: Beer Industry Analysis

Effective Facebook Engagement: Beer Industry Analysis | Integrated Brand Communications | Scoop.it

Success and the impact of your Facebook community can be defined in several ways. 


But commonly used metrics such as fan size and engagement percentage don’t tell the whole story. To truly measure the effectiveness of your Facebook communities you need to understand post effectiveness and competitive ranking.


It’s become fairly standard to track metrics such as the size of the community, post frequency, and engagement. Indeed, these are all important parts of the bigger picture and need to be considered. At BRANDERATI, though, we take the analysis one step further and look deeper into the data. We measure the overall page and post effectiveness (more on this below) and compare brands’ performance against their key competitors. You see, to determine the overall success of a Facebook page it is crucial to look at measures that will offer a weighted balance of size and engagement effectiveness, as well as look at how the community performs against other similar communities in the digital ecosystem.


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