Integrated Brand ...
Follow
Find tag "marketingstrategy"
23.9K views | +6 today
Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Rescooped by Russ Merz, Ph.D. from Social Media e Innovación Tecnológica
Scoop.it!

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Integrated Brand Communications | Scoop.it

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.

 

Businesses still speak the language of positive customer outcomes: we measure revenues, customer lifetime value, loyalty, customer retention, referrals, advocacy and acquisition. All these “business” results come from growing and deepening customer connections.

 

That means growing a human element in order to scale relationships. That’s why every executive and business owner today is a Chief Relationship Officer.


Via janlgordon, Gladys Pintado
Russ Merz, Ph.D.'s insight:

Presents a very interesting discussion about the need to "scale" relationships between the #brand and its employees , advocates and customers. The concept of "return on relationships" is provocative and insightful. However, is it doable or desirable for every brand?

more...
Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
Hans Heesterbeek's curator insight, September 9, 2013 12:31 AM

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Russ Merz, Ph.D. from Curation, Social Business and Beyond
Scoop.it!

The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Integrated Brand Communications | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Via janlgordon
more...
Mercor's curator insight, January 28, 2013 7:38 AM

Scooped by janlgordon onto Curation, Social Business and Beyond

janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment