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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Infographic: Mobile, shipping options and flexible returns drive brand loyalty
 in APac online shoppers

Infographic: Mobile, shipping options and flexible returns drive brand loyalty
 in APac online shoppers | Integrated Brand Communications | Scoop.it

A survey into online shopping preferences in Asia Pacific has revealed that brand loyalty can be driven by choice, convenience and flexible returns policies.

 

Internet measurement company ComScore and logistics firm UPS have released the ‘UPS Pulse of the Online Shopper: A Customer Experience Study’ for Asia and Australia which investigated consumer insights into mobile technologies and elements of the online shopping experience that drive brand preference.

 

With 650 million internet users, Asia has the world’s largest online population. Demographically, more than half of Asia’s internet population is younger than 35 years old. According to recent studies, these consumers are driving ecommerce growth in the Asia Pacific region and outpacing the rest of the world.

 

However, overall satisfaction in Asia with respect to online shopping ranks the lowest globally. Only half of Asian shoppers are satisfied, compared to 83% in the US and 78% in Europe. Shoppers have particularly low satisfaction around the ability to choose delivery dates and times, to collect purchased goods at a convenient retail location, and exchange or returns policies.

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Mertens Marketing's curator insight, September 30, 2013 10:48 AM

Plattformen

Auswahl

Convenience

Retouren und Garantie-Politik

 

Allerdings hat Asien und Australien tendenziell mit einer schlechten Zufriedenheit zu kämpfen. Nur 50% sind hier mit dem Online Shopping zufrieden (USA: 83%, EU: 78%). Mit ordentlichen Services als "Basics" lässt sich hier also noch ein Vorteil erzielen. In zufriedenen Märkten muss schon etwas mehr kommen, um sich vom Wettbewerb zu unterscheiden.

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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Integrated Brand Communications | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...

Via Sylvain Leroux
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Personal Values, Loyalty Program Values Linked to Member Engagement | Loyalty360.org

Personal Values, Loyalty Program Values Linked to Member Engagement | Loyalty360.org | Integrated Brand Communications | Scoop.it

Loyalty program members want to receive relevant communications while the connection between personal and program values heightens member engagement, according to the 2013 Maritz Loyalty Report released today at The Soho House in Manhattan.

 

Maritz Loyalty investigated the link between personal value systems (the internal compass that guides human behavior, decisions, and perceptions) and loyalty program member engagement (satisfaction, the propensity to recommend and to re-purchase). Research contained in the report revealed a tight link between member satisfaction and the extent to which a member’s values are aligned with a program’s values – and that only 40% of program members believe their values are aligned with the values of the programs in which they participate.

 

Scott Robinson, Senior Director, Loyalty Consulting & Solutions, for Maritz Loyalty Marketing, told Loyalty 360 that the link between personal value systems and loyalty program member engagement is a potential growth area for marketers and opens up a “whole new level” of program marketing.

 

“The more closely aligned the program’s values are to a member’s values, the higher the member’s satisfaction with the program,” Robinson said.

 

Robinson said marketers need to identify and understand the extent to which the values profile of their specific brand audience and member base differs from that of the general population. Those differences hold meaningful clues as to the program elements that may be under- or over-represented, and guide program designers toward more engaging programs for their members.

 

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