Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Choosing a Logo You'll Love | Social Media Today

Choosing a Logo You'll Love | Social Media Today | Integrated Brand Communications | Scoop.it

If all goes well, your logo will become the single most recognizable part of your company.

 

Take two of the world's top brands for example... would you ever see McDonald's "Golden Arches" or Nike's "swoosh" and not know the company behind them?

 

And whether or not your business ever sees that kind of success, your logo is going to be an integral part of your business' identity, as it will be seen everywhere from your business cards to possibly even your company vehicle.

 

If you're ready for some no-b%&#@hit logo design tips that'll result in a logo you'll love (and your target market will too), you'll find everything you need to know below, and more!

Determining the Type of Logo You Want

Generally, there are three types of logos: typographic, illustrative, and abstract graphic/graphic.

 

Typographic means text-only, (think Prada), illustrative is a logo that demonstrates via a graphic what your business does or sells (think Red Lobster), and a graphic logo (think Target's "bullseye") is a design that was chosen to represent your company, which can often be a symbol that was created uniquely just for your brand (think Nike's "swoosh").

 

Of course, you are not relegated to stay within the above categories, as many brands combine or alter them as they see fit. (Think Adidas, which is both typographic and abstract graphic or NBC which is both typographic and graphic.)

Russ Merz, Ph.D.'s insight:

Some very useful guidelines for #brand #logo design.

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Does Your Brand Logo Map to Your Business Strategy? | Branding Business with RiechesBaird

Does Your Brand Logo Map to Your Business Strategy? | Branding Business with RiechesBaird | Integrated Brand Communications | Scoop.it

Michael Dula, Chief Creative Officer at RiechesBaird talks to what it means for a brand logo to map to a company's business strategy.

 

What does it mean to say that a logo ‘maps to a business strategy’ and ‘becomes a symbol (literally) of that strategy’?

It means that it becomes an informative (‘fitting’) visual (and/or verbal) metaphor for how a company competes, what they compete in and how they deliver value.

 

When we think about business strategy mapping, we think about the discipline of mapping business opportunities from potential to profitability and every point in between. As WikiPedia says, “This method is different from other methods in that it visually shows how marketing strategy, finance and operational strategies relate to each other and need to fit together in order to optimize the results of all strategies.”

 

The same fundamental idea can be applied when designing a logo identity. Logos that map to solid brand strategy, optimize the brands’ compelling truths. The impressions, ideas and stories told through the logo identity add depth to, and strengthen the brand positioning, thus adding significant intrinsic value to the brand as a whole. The brand gains a richness that enhances its definition and purpose.

 

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26 Remarkable Examples Of Branding, Identity and Logo Designs | Design | Graphic Design Junction

26 Remarkable Examples Of Branding, Identity and Logo Designs | Design | Graphic Design Junction | Integrated Brand Communications | Scoop.it
I've shared creative and inspiring Branding Identity and Logo Designs created by professional designers. There are thousands of brand Identity and logo design (RT @graphicdesignju: 26 Remarkable Examples Of Branding, Identity and Logo Designs
Russ Merz, Ph.D.'s insight:

Many good examples of unique branding elements.

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Designing a Brand Identity ~ Creative Market Blog

Designing a Brand Identity ~ Creative Market Blog | Integrated Brand Communications | Scoop.it

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

 

One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer.

 

However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let's define the difference (and relationship) between a brand, an identity and a logo.

Brand vs. Identity vs. Logo
Russ Merz, Ph.D.'s insight:

A very useful article about designing a #brand #identity. It includes definitions and examples of the distinctions between a brand, identity and a logo. Worth a read for students of branding.

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Charné Olivier's comment, July 30, 2013 9:20 PM
Creating brand imagine is important and can be a difficult task at first. Having the perfect logo design for your brand will initiate brand imaging. The logo needs to relate to the brand and communicate to the target audiences. Having strong brand management can result to customer loyalty. This article includes great tips on how important logo designs can be for branding and how re-branding may become an option when target audiences shifts or products and services change .
Jade Kallian's comment, August 1, 2013 2:33 AM
After reading this article was informed about the identity and branding of a product and the name. Lots of details go into the decision making process for a brand and their identity in the global market. Creating the brand and its image can be difficult at the start, as knowing the right target and design you want your brand to have is a top priority. Having a good brand can lead to developing customer loyalty as well as the on-going relationship with the brand in the future. Also the difference between the logo, brand and identity, all have their own benefits towards higher brand management.
Crystal Harvey's comment, August 1, 2013 5:20 AM
This article mentions the importance of decisions made in order to create things as simple as logos. I thought this was a great point to express as it allows readers to understand how detailed the process of creating a logo is.
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American Airlines Claims to Improve Customer Experience With New Logo - Forbes

American Airlines Claims to Improve Customer Experience With New Logo - Forbes | Integrated Brand Communications | Scoop.it
American Airlines jettisoned its old “AA” tail-wing signature logo and unveiled its new logo this week. It’s the first time they’ve had a new logo in 40 years, so they’re really emotional about it. It’s an updated eagle inside a blue and red stripe.
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