Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.!

INFOGRAPHIC: Instagram Strategy Tips for Brands

INFOGRAPHIC: Instagram Strategy Tips for Brands | Integrated Brand Communications |

How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform provided a checklist, in infographic form. said in a blog post introducing its infographic:

Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.

Russ Merz, Ph.D.'s insight:

Brand managers pay attention! Here are some useful stats and tips for how brands can use Instagram.

Marco Favero's curator insight, February 21, 2015 5:34 AM

aggiungi la tua intuizione ...

Shilpi Mahajan's curator insight, February 25, 2015 9:29 AM

20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..

Scooped by Russ Merz, Ph.D.!

Four great examples of brands using Instagram to break free of the browser

Four great examples of brands using Instagram to break free of the browser | Integrated Brand Communications |

The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.

With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.


And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.


It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning how to make themselves more distinct by mixing their marketing techniques with artistic approaches.


As the secret to creating real brand utility is not in hyping the masses, but by helping them encourage, explore, and become inspired. Using social media for advertising is not enough - brands have to aim to become publishers who generate content and build campaigns which can be accompanied by their fans.


In this post, I am going to share with you four examples of engaging, interactive Instagram campaigns, which move beyond the confines of the browser to deliver something truly unique.

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