The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.
With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.
And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning how to make themselves more distinct by mixing their marketing techniques with artistic approaches.
As the secret to creating real brand utility is not in hyping the masses, but by helping them encourage, explore, and become inspired. Using social media for advertising is not enough - brands have to aim to become publishers who generate content and build campaigns which can be accompanied by their fans.
In this post, I am going to share with you four examples of engaging, interactive Instagram campaigns, which move beyond the confines of the browser to deliver something truly unique.