Integrated Brand Communications
36.1K views | +10 today
Follow
Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

5 Huge Mistakes Content Marketers Make With Infographics

5 Huge Mistakes Content Marketers Make With Infographics | Integrated Brand Communications | Scoop.it
No one can deny the popularity of infographics any longer. The gap between the old and new ways of marketing are colliding and “internet marketing” and “infographics” are hot on the tip of everyone’s tongue.

As you may know, the benefits of infographics have much to do with the digital landscape
Russ Merz, Ph.D.'s insight:

Looking for some infographic development guidelines? Here are some very good ones by Kelly Quigley.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Why Visual Content Marketing Delivers Results [Infographic] | SEJ

Why Visual Content Marketing Delivers Results [Infographic] | SEJ | Integrated Brand Communications | Scoop.it

Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago.

While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago. It now requires a hot topic, interesting stats, and an eye appealing design to achieve the outstanding results they once produced.

This infographic was created to highlight some of the reasons why visual marketing works so well. Isn’t the goal to have your audience actually absorb your message, rather than just skimming through paragraphs of text and only retaining a small percentage of the information?

Infographics draw attention, generate a ton of social love, attract links, and push traffic to your website. Sounds like a winning result, right?

Russ Merz, Ph.D.'s insight:

A useful compilation of #stats about the power of #visualcontent communication in the form of #infographics to influence consumer behaviors.

more...
Ben Alexander Hopkins's curator insight, September 29, 2014 5:42 PM

COMMUNICATION 1:

This article effectively uses visuals as means of conveying exactly how it is they are able to have a more significant impact on the way we take information in. This is important for marketers to consider when looking at how best to communicate brand values and messages, as the power of this method is significant. 

yveline jacob's curator insight, September 30, 2014 4:59 AM

A lire le pouvoir des infographies,

 

Scooped by Russ Merz, Ph.D.
Scoop.it!

Infographics & Visual Storytelling: How To Do It The Right Way

Infographics & Visual Storytelling: How To Do It The Right Way | Integrated Brand Communications | Scoop.it

When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out that auto-tune had become a victim of its own success, with everyone jumping on the bandwagon and many artists using it as a crutch or a gimmick rather than a way of taking music to new and innovative directions.

It was a polarizing yet seminal moment in Hip-Hop culture.

The Problem With Infographics

The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.

Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.

Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one.

 

Russ Merz, Ph.D.'s insight:

This is an important article to keep for future reference. Given the tidal wave of #Infographics we are witnessing as part of the #contentmarketing revolution, honesty and integrity are often given short shrift in their production. The author provides many examples and guidelines that can be followed to ensure that best practices are followed.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The State Of Infographics - Infographic

The State Of Infographics - Infographic | Integrated Brand Communications | Scoop.it

Infographics break down data visually, helping viewers make sense of complex information. Their popularity has increased with the rise of social media, fuelling the need for instant results by providing content in bite-size, digestible chunks.

 

Source: TopMarketingSchools.net Mashable.com

 

So, what’s the science behind an infographic’s success? Allow an infographic to explain.

 

Created by Nowsourcing, a social-media marketing company, it shows that infographic posts dwarf traditional posts when it comes to sharing on social networks. The most popular topics for infographics include: business, technology, social media, the economy and health.

For more on the most viewed, liked and commented-on infographics in recent history, among other trends, check out the entire post, below:

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

20 powerful reasons to use infographics |

20 powerful reasons to use infographics | | Integrated Brand Communications | Scoop.it

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

 

Infographics have been around for many years. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for statistical data. Modern maps, especially route maps for transit systems, use infographic techniques to integrate a variety of information.

 

The increase in the number of easy-to-use digital tools has made the creation of infographics widely available to everyone. Social media sites allow for individual infographics to be shared and spread around the world.

 

Visual.ly and Piktochart are two companies that offer great platforms for creating infographics. We, at BarnRaisers, are big believers in the value of infographics for our clients. Here’s a recent one we did for the Interactive Advertising Bureau (IAB) onEight Reasons Why Digital Advertising Works for Brands.

What makes infographics so effective. Infographics tell stories that are in sync with way we like to learn and retain information as human being.

Here are 20 powerful reasons to use infographics.

Russ Merz, Ph.D.'s insight:

Are you looking for some reasons to use #infographics in your brand's #digitalmarketing campaigns? Here are 20 that might work.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Integrated Brand Communications | Scoop.it

Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

 

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

And while you can brush that off when you didn't invest too much time in the content, when it's something more resource-intensive -- like an infographic -- it stings a bit more.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 

Russ Merz, Ph.D.'s insight:

A summary of the key characteristics of an #infographic that enhances its "shareability" according to Hubspot.  Brand managers should take note.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

INFOGRAPHIC: New mega-trends in mobile marketing

INFOGRAPHIC: New mega-trends in mobile marketing | Integrated Brand Communications | Scoop.it

New report also looks at the best practices being applied to mobile marketing.

 

Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.

 

The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasisng the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.

 

Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.

Please see the infographic in full below.

more...
No comment yet.
Rescooped by Russ Merz, Ph.D. from Curation, Social Business and Beyond
Scoop.it!

The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Integrated Brand Communications | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Via janlgordon
more...
Mercor's curator insight, January 28, 2013 7:38 AM

Scooped by janlgordon onto Curation, Social Business and Beyond

janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment