Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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53 Must-Have Features of Local Business Websites [Infographic]

53 Must-Have Features of Local Business Websites [Infographic] | Integrated Brand Communications | Scoop.it
Local business websites features shouldn't always be like those of bigger retailers. Check out this diagram for a visual guide to must-have features and do's & don'ts of your local business site.
Russ Merz, Ph.D.'s insight:
Need a Guide for Designing a Local Business Website? Here is a Template for 53 "Must Have" Features and Do's & Don'ts You Might Find Useful.
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52 ecommerce stats every business should know to grow

52 ecommerce stats every business should know to grow | Integrated Brand Communications | Scoop.it
Ecommerce stats show we buy more online from more devices in more places and at more times than ever before. And this migration is going to continue.
Russ Merz, Ph.D.'s insight:
Do you know how ecommerce is evolving? Here are 52 stats every business should know to grow.
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How Direct Mail Is Winning in the Age of the Internet [Infographic]

How Direct Mail Is Winning in the Age of the Internet [Infographic] | Integrated Brand Communications | Scoop.it
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
Russ Merz, Ph.D.'s insight:
Think direct mail is outmoded? Why it still works in age of email and online ads.
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6 Pinterest hacks to grow your business [INFOGRAPHIC] | Netimperative - latest digital marketing news

6 Pinterest hacks to grow your business [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business. Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on ... [Read more...]
Russ Merz, Ph.D.'s insight:
Want to know how Pinterest can be used to grow your business? Here are 6 growth hacks to use. 
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The Ultimate Restaurant Marketing Guide [Infographic]

The Ultimate Restaurant Marketing Guide [Infographic] | Integrated Brand Communications | Scoop.it
Restaurant marketing has gotten complicated. Flyers aren't enough. See how restaurant owners and marketers must have both an offline and a digital presence, and offer memorable dine-in experiences.
Russ Merz, Ph.D.'s insight:
In the Restaurant Business? You Need this =>The Ultimate Restaurant Marketing Guide
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The building blocks of digital transformation [INFOGRAPHIC] | Netimperative - latest digital marketing news

The building blocks of digital transformation [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital. Digital transformation can be an incredibly frustrating and complex undertaking, particularly in larger organisations. But given the modern consumers’ expectations ... [Read more...]
Russ Merz, Ph.D.'s insight:
Are you building your digital transformation process around the six essential building blocks? If unsure, see this article.
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The State of Social Media Marketing [Infographic]

The State of Social Media Marketing [Infographic] | Integrated Brand Communications | Scoop.it
Social Media - What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!
Russ Merz, Ph.D.'s insight:
Need a quick overview of the state of social media marketing? See this article.
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Creating a B2B Marketing Plan for 2016 [infographic] - Smart Insights Digital Marketing Advice

Creating a B2B Marketing Plan for 2016 [infographic] - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it
We originally published a similar infographic back in 2012, and this December 2015 update has the latest B2B marketing stats to inform your 2016 B2B marketing plan. 
Russ Merz, Ph.D.'s insight:

Creating a #B2B #Digitalmarketing Plan for 2016? Here are 7 Steps to Consider.

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Facebook Advertising Statistics and Trends (Infographic)

Facebook Advertising Statistics and Trends (Infographic) | Integrated Brand Communications | Scoop.it

Invesp has put together the numbers behind Facebook advertising and the results are a clear indication that this is where the future of social media advertising lies. The number of Facebook’s user keeps growing. Currently, the estimated number of monthly Facebook users stands at 1.39 billion of which 1.19 billion are Facebook mobile users.
What does this tell us?

Businesses and organizations should focus their digital marketing strategies on mobile advertising because mobile users form the bulk of active social media users. Indeed, advertisers who are using mobile targeting, News Feed ads and custom audiences are already getting good results in terms of number of conversions and click-through rates. If the average Facebook user spends 40 minutes per day on Facebook, then it means that Facebook presents a fertile ground for marketers to sow their seeds of advertising and marketing brands.

 

Russ Merz, Ph.D.'s insight:

Looking for some #statistics and trends about Facebook advertising prowess? Here they are. Should Google be worried?

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Marketers Are on the Prowl for Better Customer Experiences Infographic

Marketers Are on the Prowl for Better Customer Experiences Infographic | Integrated Brand Communications | Scoop.it

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

When it comes to focus areas that eat up most of marketers' time and resources, customer experience reigns at the top of the food chain. According to the “Customer Experience Optimization Report” by Econsultancy and Ensighten, 96% of company marketers and agency respondents (including vendors and consultancies) consider customer experience optimization somewhat important or critical.

Marketers who take pride in their customers' experiences can leave a major (paw) print on their organizations. In fact, 94% of marketers and 79% of agency respondents say that higher engagement and conversion rates are among the many benefits of customer experience optimization. Better brand perception and loyalty (66%, 47%); renewal, cross-sell, and upsell (50%, 41%), and increased average order value (22%, 29%) are also benefits for marketers and agency professionals, respectively.

Russ Merz, Ph.D.'s insight:

How well can you extract insights from #data to build better #customerexperiences?  Here are some reasons why you should.

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Béatrice Grimonpont's curator insight, March 30, 2015 7:46 AM

Comment tirer le meilleur parti des données pour construire de meilleures expériences clients ? Quelques pistes à explorer.

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what great brands do - infographic - Denise Lee Yohn

what great brands do - infographic - Denise Lee Yohn | Integrated Brand Communications | Scoop.it
Visual summary of the brand-building principles in Denise Lee Yohn's book, What Great Brands Do. Infographic.
Russ Merz, Ph.D.'s insight:

Looking for a good reference of brand building principles? Denise Lee Yohn's book is a valuable resource.

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Five Ways to Create Content That Reigns [Infographic]

Five Ways to Create Content That Reigns [Infographic] | Integrated Brand Communications | Scoop.it

How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.

Drive pipeline growth with data: "Research-driven campaigns get results and set your marketing efforts apart from the Internet noise," states Captora.

Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora.

Another suggestion for creating content that rules: play on those heartstrings. Consumers' emotions often determine their brand choices.

The "most viral" emotions are amusement, interest, surprise, happiness, delight, pleasure, affection, and excitement.



Russ Merz, Ph.D.'s insight:

Do you know how to create brand content that will break through the competitive clutter? Here are 5 tips that might help.

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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Integrated Brand Communications | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015

Russ Merz, Ph.D.'s insight:

How many of these #digitalmarketing trends are you ready to act on in 2015?

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Sue Walsh's curator insight, January 29, 2015 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).

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Six Digital Marketing Trends to Budget for Today [Infographic]

Six Digital Marketing Trends to Budget for Today [Infographic] | Integrated Brand Communications | Scoop.it
With so many digital marketing trends (and fads), where should you focus your marketing efforts - and budget? From data to video to chat and more, these are the trends you should budget for.
Russ Merz, Ph.D.'s insight:
Are you planning for the future of your digital marketing program? Here are 6 trends to build into your budgeting.
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What Emotionally Connects Consumers to Brands?

What Emotionally Connects Consumers to Brands? | Integrated Brand Communications | Scoop.it
Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.
Russ Merz, Ph.D.'s insight:
Do you know why people emotionally connect with brands? Here are some reasons you may want to consider.
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Head-to-Head: Direct Mail vs. Email [Infographic]

Head-to-Head: Direct Mail vs. Email [Infographic] | Integrated Brand Communications | Scoop.it
Which is more effective in marketing and performs better - email or direct mail? The answer, as you might suspect, is not clear cut. See how marketers can combine email and direct mail campaigns.
Russ Merz, Ph.D.'s insight:
Ever wonder how email compares to direct mail, and which Is more effective? See this article for some researched-based answers.
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Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic] | Integrated Brand Communications | Scoop.it
Digital marketing campaigns come down to selecting the right strategy and using the right tactics and metrics to achieve and measure campaign results. This flowchart infographic can help!
Russ Merz, Ph.D.'s insight:
Need Some Help Choosing the Right Digital Advertising Strategies & Campaign Metrics? See This Article For Some Useful Guidelines.
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How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

How to Improve Blog Writing Through the Art of 'Stealing' [Infographic] | Integrated Brand Communications | Scoop.it
Writing - Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.
Russ Merz, Ph.D.'s insight:
Looking for some ways to improve your marketing content performance? See this article for some ideas.
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Lynn Holmgren's curator insight, November 2, 2016 10:49 AM
Good blogging comes down to telling a story. Creating narrative is easy when you're a seasoned writer of fiction!
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Top 8 Digital Marketing Myths

Top 8 Digital Marketing Myths | Integrated Brand Communications | Scoop.it
By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on.  But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […]
Russ Merz, Ph.D.'s insight:
Confused about digital marketing? Here are some common misconceptions you should know.
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Your Six-Step Road Map to Rebranding [Infographic]

Your Six-Step Road Map to Rebranding [Infographic] | Integrated Brand Communications | Scoop.it
Brand Management - Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.
Russ Merz, Ph.D.'s insight:

Thinking about re-branding? Here's a 6 step road map to follow.

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8 Steps to Improve Your Digital Marketing Results | Marketing Technology

8 Steps to Improve Your Digital Marketing Results | Marketing Technology | Integrated Brand Communications | Scoop.it

8 Steps to Improve Your Digital Marketing Results by Douglas Karr on Marketing Technology

 

So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum.

According to the study conducted by Gartner, 28% of marketers reduced their traditional advertising budget to fund digital marketing activities. This is a big trend that is expected to continue and increase in the next 2 years. If you are interested in utilizing digital marketing for your business, Digital Marketing Philippines offers 8 strategic steps that you can follow to increase the results of your current or upcoming digital marketing campaign.

8 STEPS TO IMPROVE DIGITAL MARKETING RESULTSReview and revamp your digital marketing strategy.Form your digital marketing team.Go social, mobile and local on your digital marketing strategies.Implement a multi-channel digital marketing campaign.Diversify your digital marketing strategies.Develop an epic content creation strategy.Enhance your content with videos, images and links.Adopt a continuous improvement mindset.
Russ Merz, Ph.D.'s insight:

Need to improve your #digitalmarketing results? Here are 8 ways to do it.

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New Infographic Reveals the Value of…Infographics!

New Infographic Reveals the Value of…Infographics! | Integrated Brand Communications | Scoop.it

Is the infographic dead? Why don’t we ask the traditional press release?!

VentureBeat declared that breed of jpeg DOA way back in January 2013…and many journalists would probably agree with them.

 

But you know that pitches are always better when they have visual media, right? And there’s no better way to tell a story than with an image…

 

Here, via the content marketing folks at OneSpot, is an infographic designed to convince you to keep using infographics. It’s “super ultra mega meta.”

Russ Merz, Ph.D.'s insight:

Need some guidelines for developing an #Infographic? Here they are...in an Infographic!

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Patrick Findlay's curator insight, May 7, 2015 4:07 AM

If you are not in the visual content bandwagon, now might be the best time to jump on and get your infographics on :)

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Content That Fits Your Marketing Strategy to a Tea Infographic

Content That Fits Your Marketing Strategy to a Tea Infographic | Integrated Brand Communications | Scoop.it

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

In the past few years brands have really started to pour on the content. And many are brewing up great results. According to Ascend2's “Content Marketing Trends Survey Summary Report,” 63% of professionals (including marketing, sales, and business employees) consider their content marketing somewhat successful at achieving important objectives. What's more, 26% consider their efforts very successful.

When it comes to content marketing objectives, professionals have a wide assortment. Enhancing customer engagement (52%), lead generation (52%), and brand awareness (44%) are respondents' prime objectives; these are followed by bettering sales revenue (38%), lead nurturing (32%), Web traffic (28%), customer retention (26%), and SEO rankings (19%). And, some organizations are upping their content marketing budgets to keep their results piping hot. According to the report, nearly half of respondents (48%) say their content marketing budgets are increasing. But content marketing dollars aren't spilling over for everyone; 44% of respondents say that their budgets are staying the same and 8% claim that their dollars are decreasing.

 
Russ Merz, Ph.D.'s insight:

Is your brand using #contentmarketing to build #customerengagement in the best way possible? Here are some guidelines that may increase your effectiveness.

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Top 10 Benefits of Digital Marketing for Small Business (Infographic)

Top 10 Benefits of Digital Marketing for Small Business (Infographic) | Integrated Brand Communications | Scoop.it

If you think Digital Marketing is not a big thing…. Think again!

Last year, AD spending on the Internet already overtook advertising on television and cable networks. Traditional advertising doesn’t have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137%, backed by an even awesome 500% increase in brands using multiple digital marketing channels.

What spurred this increase in the use of Digital Marketing? It’s the consumers themselves.

As much as 72% of consumers are already connecting with brands through their various digital marketing channels and activities according to reports from Mashable. But what’s strange though despite the fact that consumers and business owners alike are switching towards the digital route, many small businesses are still slow to pick on the trend.

Contrary to what many small business owners and entrepreneurs think, digital marketing is not as complicated as it seems. The effort would be well worth it as many businesses have already experienced and enjoyed. If all these will still be not enough to convince you to go digital – then these top 10 benefits surely will.

Russ Merz, Ph.D.'s insight:

How can your small business benefit from digital marketing? This article and infographic provides a concise summary of the key benefits that small businesses realize from implementing a #digitalmarketing strategy

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FunnelBoom's curator insight, March 5, 2015 9:00 AM

A high level treatment but contains some interesting facts and a nice infographic

Kim Harris's curator insight, March 7, 2015 2:36 PM

Digital marketing is a skill that all small business owners and entrepreneurs should hone.  Although traditional marketing still has its place, digital marketing has definitely knocked it down a few pegs.

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INFOGRAPHIC: Instagram Strategy Tips for Brands

INFOGRAPHIC: Instagram Strategy Tips for Brands | Integrated Brand Communications | Scoop.it

How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform companySalesforce.com provided a checklist, in infographic form.

Salesforce.com said in a blog post introducing its infographic:

Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.

Russ Merz, Ph.D.'s insight:

Brand managers pay attention! Here are some useful stats and tips for how brands can use Instagram.

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Marco Favero's curator insight, February 21, 2015 5:34 AM

aggiungi la tua intuizione ...

Shilpi Mahajan's curator insight, February 25, 2015 9:29 AM

20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..