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Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Does Your Company Story Have These 5 Essentials? - Marketing Technology Blog

Does Your Company Story Have These 5 Essentials? - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Does Your Company Story Have These 5 Essentials? by Douglas Karr on Marketing Technology Blog

 

Don’t have dramatic beginnings? Don’t worry. The trick is building an engaging narrative that pulls people through to the end. Five essential ingredients will get you there. Our storytelling map walks you through them and illustrates them in action with our story about New Resource Bank’s founding, vision and mission.

The five essential elements to a great company story are to provide your unique value proposition, inspire your audience, include your accomplishments, share your challenges, add your vision!


Russ Merz, Ph.D.'s insight:

Some very useful #copywriting guidelines for developing a #brandstory.

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The Rise of Purpose-Driven Social Marketing - Marketing Technology Blog

The Rise of Purpose-Driven Social Marketing - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!

Russ Merz, Ph.D.'s insight:

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

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Martin (Marty) Smith's curator insight, September 10, 3:33 AM

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



Karen Dietz's curator insight, September 10, 6:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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Spotlight | 10 Digital Marketing Mistakes Every Brand Makes (and How to Recover)

Spotlight | 10 Digital Marketing Mistakes Every Brand Makes (and How to Recover) | Integrated Brand Communications | Scoop.it
Here, we explore the most common digital marketing missteps and offer advice on how brands can alter their approach to boost customer experience and ROI.

Despite digital marketing's relative infancy, organizations across industries recognize that these emerging channels require significant attention. From smartphones to social media, digital has become an integral element in the way consumers operate day-to-day.

 

Yet, while all companies currently reside at different levels of digital adoption, all run the risk of committing the very faux pas that may hinder future progress and success. Here, we examine the 10 most common digital marketing mistakes in the space today, while also offering advice on how companies can rectify their approach as they work to realign their mindset: 

Russ Merz, Ph.D.'s insight:

A great set of guidelines for brand managers about how to avoid common #digitalmarketing mistakes and then fix things after you make them.

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What Makes People Click and Convert [Infographic]

What Makes People Click and Convert [Infographic] | Integrated Brand Communications | Scoop.it

Ever notice those giant SUBSCRIBE buttons? Those, among many other buttons, are calls-to-action. Also known as CTAs, these buttons lead each person to make a decision. That decision could be to subscribe to a newsletter, purchase something, download something, watch something–anything, really.

So naturally, you want to make your CTA as appealing as possible, to get every person who sees it to click on it.

Uberflip released an infographic detailing what steps you can take to make your CTA the belle of the ball, so to speak. Here are some of Uberflip’s tips, along with our own examples, to make your call-to-action stand out:

Russ Merz, Ph.D.'s insight:

Great content marketing tips for helping your call to action (#CTA) stand out.

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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Integrated Brand Communications | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:


Russ Merz, Ph.D.'s insight:

Another look at the relationship between the use of color in #brand communications and #emotional response.

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Paulette Steele's curator insight, July 28, 8:03 PM

Really interesting to see the impact of logos!

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Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum

Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum | Integrated Brand Communications | Scoop.it

According to our recent study, the majority of marketers have adopted content marketing as an integral part of their marketing strategy. However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.

 

To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.

Russ Merz, Ph.D.'s insight:

A maturity model view of #contentmarketing orientation starting with product focused egocentric content and culminating with enlightened quality focused content. Interesting view of different levels of brand content marketing sophistication. Where is your brand?

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The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog

The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions.+

The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, misaligned messaging, incentivizing short-term sales over long-term brand strategies, poorly integrated and uncooperative teams, and a lack of scale across key growth areas like digital as one silo competes with another.+

Russ Merz, Ph.D.'s insight:

Survey results reveal five ways to break down marketing silos.

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Janna Lusk's curator insight, July 18, 2:17 AM

What are your best strategies to bring communication and cooperation to a team of silos?

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Benefits of In-House Digital Advertising | Social Media Today

Benefits of In-House Digital Advertising | Social Media Today | Integrated Brand Communications | Scoop.it

When it comes to digital advertising on social media, we know it pays to keep it in the family.

Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix. "That’s an amazing opportunity to take advantage of."

The rise of sophisticated publisher-direct ad automation platforms has allowed companies to reign in their digital advertising efforts under one roof and reap the benefits that come with in-house control of social media ad campaigns.

Bringing digital advertising in-house to truly own user acquisition and remarketing from start to finish is a growing trend. We've boiled down five of the top benefits of this approach, from welcome cost savings to speed and performance gains that can significantly boost the bottom line.

Take a look at the infographic below for an at-a-glance perspective on in-house digital advertising: the foundation of performance marketing success on social media.

Russ Merz, Ph.D.'s insight:

A good summary of the reasons and benefits that accrue from in-house digital advertising.

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30 necessary facts to know about native advertising

30 necessary facts to know about native advertising | Integrated Brand Communications | Scoop.it

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it’s placed.

The largest social platforms monetize with native, in-feed ads, promoted posts and sponsored stories including Facebook, Twitter, Pinterest, Instagram, and Tumblr. The publishing industry has quickly followed suit, as companies such as Time Inc, Forbes, Wall Street Journal, New York Times, and USA Today, introduce new advertising integration on desktop and mobile that match both the form and function of their editorial feeds.

The chart above from Google Trends, which shows how often specific keywords have been queried over time, says it creating quite a lot of interest among online paid media options.

Two years ago, brands captured photos or videos of guests on Facebook and overlaid a logo or brand message. Last year, native advertising was a $3.7 billion media industry, 56% larger than social display ads (source: eMarketer), Native advertising is expected to grow by $700 million each year for the next four years.

It opens lots of possibilities for marketers to reach their targets in engaging and sharable ways. To help you navigate this medium, here are 30 necessary facts to know about native advertising.

Russ Merz, Ph.D.'s insight:

A valuable & comprehensive collection of facts and stats about the use of #nativeadvertising. A resource that is definitely a keeper!

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Personal Branding | Social Media Today

Personal Branding | Social Media Today | Integrated Brand Communications | Scoop.it

Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.

 

I’m a brand. You’re a brand. Tom, Dick and Harry? Brand, brand, and brand. 

 

But Tom started it. Yes, I'm talking about Tom Who-Wrote-a-Ridiculous-Number-of Non-Fiction-Best-Sellers Peters.

It was 1997. The web was just a baby. Maybe you were too. I was no baby, but I was practicing personal branding. I just didn’t know it. I had started my business just two years prior, so I was brand-building semi-obliviously.

 

In an edition of Fast Company magazine, in an article titled, “The Brand Called You,” Tom Peters declared it a brand new world. He wrote, “To be in business today, our most important job is to be head marketer for the brand called You.”

 

Seven paragraphs later, he said, “The web makes a case for branding more directly than any packaged good or consumer product ever could.”

 

Then he made a bit of a crystal ball statement. “When everybody has email and anybody can send you email, how do you decide whose message you’re going to read and respond to first and whose you’re going to send to the trash unread? The answer is personal branding.”

Then he hung up his dial-up modem and kept writing.

Russ Merz, Ph.D.'s insight:

A very useful guide to #personalbranding from A to Z by Barry Feldman. Put a copy on your bulletin board! Refer to it often.

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How to Boost Your Brand's Snapchat Game

How to Boost Your Brand's Snapchat Game | Integrated Brand Communications | Scoop.it

For brands looking to tap into Snapchat's potential, this infographic is a must-read.

 

It's getting difficult to recall the days when Snapchat was considered just a sexting app.

 

Artists, comedians and journalists have claimed the disappearing photo app as their own, and it appears the time is now to climb aboard the snap train. Many brands are beginning to do just that.

 

SEE ALSO: 13 Original Doodles Created on Snapchat

 

The folks at Marketo created this infographic guide for brands looking to use Snapchat more effectively. The app's core audience is aged 13 to 25, so tapping its marketing potential is a challenging, though highly worthwhile, endeavor for organizations.

 

Sneak peaks, coupons and looks behind the scenes are all great uses for Snapchat and, if used correctly, will help grow your audience exponentially. Pretty impressive for a 10-second image, huh?

Russ Merz, Ph.D.'s insight:

A good summary infographic about #brands on Snapchat with use cases and best practices.

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Infographic: The 7 Types of Digital Marketers - Marketing Technology Blog

Infographic: The 7 Types of Digital Marketers - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortable with.

 

We’ve watched as even our clients continued to resources on strategies that weren’t working – simply because they were comfortable with them. Quite honestly, it’s why having a marketing agency as a partner is fantastic. The agency often has (or should have) expertise in channels you may be unfamiliar with.

 

Russ Merz, Ph.D.'s insight:

Some "tongue-in-cheek" humor here, but also some truth. Nonetheless it is food for thought about the possible marketer archetypes that are running digital #branding campaigns.

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Marketers Are Putting Their Money and Confidence in Social Media

Marketers Are Putting Their Money and Confidence in Social Media | Integrated Brand Communications | Scoop.it

Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.

 

Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands.

They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.

 

Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers.

Russ Merz, Ph.D.'s insight:

B2B marketers increasing investments in #social media marketing activities. (#SMM)

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Dave Marzion's curator insight, November 3, 2013 4:06 PM

http://davesmasterplan.com

Jason Morris's curator insight, November 4, 2013 10:50 AM

The times they are a changing, B2B companies are slowly waking up to the potential of Social Media. Problem is most do not have the resources at hand to take full advantage.

We can help companies reach out across Social Media platforms to create awareness and drive lead generation.

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The content with the best ROI

The content with the best ROI | Integrated Brand Communications | Scoop.it

Stop wasting time on content marketing tactics that don't bring results. This infographic reveals which types of content work best, and the metrics you should track.

 

Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says.

But if more marketers would start, they would like what they'd find.

The infographic explains why organizations should use content marketing, what type of content has the best return on investment (ROI), the metrics organizations should track and more.

The content with the best ROI include:

Case studiesProduct collateralCustomer testimonials

The top metrics B2B marketers track are:

Web traffic (63 percent)Sales lead quality (54 percent)Social media sharing (50 percent)Sales lead quantity (48 percent)SEO ranking (44 percent)

Want to find out more content marketing secrets? Check out the infographic:

Russ Merz, Ph.D.'s insight:

Looking for some help in developing and measuring your #brand's #contentmarketing program? This infographic can help.

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How to Optimize Your Copywriting for Search Engines in 2014 - Marketing Technology Blog

How to Optimize Your Copywriting for Search Engines in 2014 - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

We still have training sessions with our clients to clarify a lot of questions regarding search engines and how to write to improve your visibility. Plain and simple you don’t write for search engines, you write for people. I believe Google’s algorithms have finally advanced to recognize authors and authority, sharing and popularity, citations for distinction, and content to feed the intent of the searcher.+

Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings. Here are 13 tips that will help you write content that ranks in 2014. Michael Aagard, ContentVerve

In 2014, the infographic absolutely focuses on the right experience for the reader. I don’t honestly believe this is SEO Copywriting, I’d argue that the tips are simply great copywriting tips. From an SEO standpoint, there’s still an opportunity to ensure that great content is presented well on your site, though. Compelling titles, related articles, site and navigation hierarchy, visual media, mobile responsiveness… all of those aspects need to be interwoven with your content strategy to ensure an awesome user experience. When that happens, great search engine rankings will follow! +

Russ Merz, Ph.D.'s insight:

Important guidelines for writing and structuring brand website content to optimize search results. There have been some recent changes in the algorithms used by Google that make these guidelines valuable.

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Karen Kerski's curator insight, September 19, 11:26 AM

It's true - write for humans and optimize for robots. But it takes more than keywords and blogging to compete for page rank.

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How Product Packaging Affects Buying Decisions [Infographic]

How Product Packaging Affects Buying Decisions [Infographic] | Integrated Brand Communications | Scoop.it

Smart packaging helps its targeted consumers feel an emotional attachment to a brand.

 

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic.

 

The infographic provides a look at the various elements of product packaging and how they influence consumers.

One crucial element of successful packaging is an icon: "Emotions are often also connected to brand icons as memories and feelings can be brought up on sight, leading to long-term relationships between the brand and the consumer," states The Paper Worker.

Color also heavily influences purchasing decisions, as does typography.


Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect: "A friend snapping a photo of attractive packaging and sharing it on Facebook has great potential for being quickly shared by others, therefore attracting new customers," suggests the following infographic.

To find out more about packaging that influences purchases, check out the infographic:


Russ Merz, Ph.D.'s insight:

A very thorough collection of #package design factors that brands use to affect buying decision. A keeper for future reference.

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 

Russ Merz, Ph.D.'s insight:

A comprehensive checklist of things that #brandmanagers should keep in mind as they develop a #brand digital marketing plan. Synergy is important.

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ManufacturingStories's curator insight, August 17, 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 8:29 AM

Something to think about??? I need to examine more closely.

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | Integrated Brand Communications | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?

Check the visual below for more statistics, which comes courtesy of Gryffin.


Via Brian Yanish - MarketingHits.com
Russ Merz, Ph.D.'s insight:

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

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massimo scalzo's curator insight, July 27, 8:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic) | Integrated Brand Communications | Scoop.it

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.

 

It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.

 

The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.

Russ Merz, Ph.D.'s insight:

Some interesting #stats that #brands may want to consider when developing #contentmarketing strategies.

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From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer

From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer | Integrated Brand Communications | Scoop.it

The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.

CMOs and VPs of marketing need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with Sales to ensure the revenue goal is met.

Some companies are even assigning revenue quotas to Marketing and compensating marketing executives on meeting those quotas. Your company might be next.

As a marketer, you can view this trend as a negative, or you can approach it as an opportunity to finally achieve credibility within your company, especially with the executive suite. Showing a return on investment is the entrée to a strategic place at the executive table.

The big question is how to make the transition from being a demand generation-focused organization to becoming a revenue-generating organization.

 

Russ Merz, Ph.D.'s insight:

Five steps to becoming a revenue-driven marketer.

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How Advertisers Blatantly Deceive People [Infographic]

How Advertisers Blatantly Deceive People [Infographic] | Integrated Brand Communications | Scoop.it
As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic takes a look at how ads deceive, trick, lie and generally screw with reality.
Russ Merz, Ph.D.'s insight:

An overview of some of the practices in the #advertising industry that are used to make products look better than they are in reality. Perhaps you have been deceived by some of them.

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How To Solve The Content Marketing Dilemma

How To Solve The Content Marketing Dilemma | Integrated Brand Communications | Scoop.it

Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you …

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Content Marketing: 10 reasons to include infographics in your strategy

Content Marketing: 10 reasons to include infographics in your strategy | Integrated Brand Communications | Scoop.it

If you’re a business owner or entrepreneur you won’t have missed the amount of infographics that are shared. And they can be created quickly for almost any business. But why do business owners create and use infographics in their content marketing strategy?

 An Abundance of Inbound links – Infographics are not only sharable, you can also include an embed code, list your graphic on directories, and let other bloggers and business owners post them on their websites. It creates an inbound link to your site which boosts your search engine ranking. Increase Followers and Subscribers – One potential way to use infographics is to share them on social media. You’ll be able to reach a broad audience because infographics are shared by millions each day. As more people become aware of your business and social media profile, you’ll earn more subscribers and followers.Blog Engagement – Infographics tend to generate interaction when they’re published on a blog. You can increase the interaction on your blog by sharing an occasional infographic and discussing the data shared.Relationship Building – Creating great content including infographic content helps forge a connection between you and your audience. The more value you provide them, the more they’ll interact with you and become an active member of your community.Credibility – Publishing relevant and useful infographics that educate and offer value, positions you as a leader within your niche.Branding – Infographics can and should include your voice, logo, and message within. This helps brand your business. Scannable – The majority of people are visual learners and infographics serve them well. They’re easy to scan and provide a useful way to educate your audience. Viral in Nature – Include an embed code in your infographic and watch it spread. You’ll see your content on Pinterest, Twitter, Facebook, LinkedIn and Google + almost overnight. People love to share infographics.Increased Traffic – Inbound links, improved SEO and more awareness for your brand and business all mean one thing, traffic.Multi-Purpose Content – Your infographics can expand beyond your online content marketing activities. You can use them as print material as well.

Whether you publish a brochure, book, or marketing content, infographics serve a variety of purposes and functions and bring in tremendous rewards.

Russ Merz, Ph.D.'s insight:

A compelling list of reasons for using #infographics as part of your #contentmarketing strategy.

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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Integrated Brand Communications | Scoop.it

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand.

 

Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?

 

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.

Russ Merz, Ph.D.'s insight:

Outlines a three stage content marketing measurement system.

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Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]

Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic] | Integrated Brand Communications | Scoop.it

When gearing up for the new year, marketers should reflect on marketing trends and events from 2013 that may help them to prepare for 2014.

One major marketing trend was multiplatform content: Some 54% of American consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets.

 

Content marketing also boomed in 2013: 90% of B2C and 93% of B2B marketers used content marketing this year, compared with last year's 85%.

 

Another area of growth was in mobile. Mobile commerce spending increased from $.06 billion in the second quarter of 2010 to $4.7 billion in the second quarter of 2013.

To find out more about the trends, stats, and events in marketing this year, check out the following infographic by Uberflip:


Russ Merz, Ph.D.'s insight:

A useful summary infographic of key trends, events and stats from 2013.

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Belle Chua's curator insight, January 1, 9:56 PM

Infographic: 2013 Marketing Trends Look Back