Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.
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Why are big brands proud to skimp on design? | Editor's View | Design Week

Why are big brands proud to skimp on design? | Editor's View | Design Week | Integrated Brand Communications | Scoop.it

While it’s commonly accepted that many companies see design work as an unnecessary cost, it’s relatively rare to see big brands openly admit to this.

 

But these last few weeks have not only seen Yahoo’s drawn-out rebrand process culminating in a new identity created in-house (by chief executive Marissa Mayer no less), but now holiday giant Thomas Cook’s admission that it ‘has not paid expensive consultants or spent lots of money’ on its rebrand.

Russ Merz, Ph.D.'s insight:

Of course the question is "how to measure the effectiveness of the new #brand identities?"

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100 Principles for Designing Logos and Building Brands | Brand Identity Essentials

100 Principles for Designing Logos and Building Brands | Brand Identity Essentials | Integrated Brand Communications | Scoop.it
Russ Merz, Ph.D.'s insight:

A great collection of 100 links to identity design principles classified into three categories--graphic identity, identity programs and #brand identity. A great reference source. You can also download a poster.

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