Integrated Brand Communications
38.1K views | +5 today
Follow
Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Sell on Amazon: The Ultimate Guide

How to Sell on Amazon: The Ultimate Guide | Integrated Brand Communications | Scoop.it
An infographic of the ultimate guide for Amazon domination. A walk through selling plans, fees, fulfillment options, product selection, and setup.
Russ Merz, Ph.D.'s insight:
Thinking about selling on Amazon? Then you need this=> The Ultimate Guide.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store | MarTech

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store | MarTech | Integrated Brand Communications | Scoop.it
Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Do you know what consumers want from Ecommerce websites? See these must-haves for online stores.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Improve Your Content Marketing by Embracing Failure

How to Improve Your Content Marketing by Embracing Failure | Integrated Brand Communications | Scoop.it
Sometimes, your content fails: No one reads your posts or articles, and they aren't shared. But if you apply a scientific approach to your content marketing, you can use your failures to improve.
Russ Merz, Ph.D.'s insight:
Do you know what to do when your content marketing is not working? See these 4 steps to success.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

15 Ways Your Company Can Salvage Its Reputation During A Crisis

15 Ways Your Company Can Salvage Its Reputation During A Crisis | Integrated Brand Communications | Scoop.it
It can be tempting to say "no comment" when in crisis management mode, but it's important for people to always hear from the source.
Russ Merz, Ph.D.'s insight:
Need some guidelines for repairing your corporate or brand reputation ? See this article for 15 suggestions.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

8 surprisingly simple steps to calculate ROI

8 surprisingly simple steps to calculate ROI | Integrated Brand Communications | Scoop.it
ROI formula requires only two numbers; the cost of your venture and the return made from that venture. Why does it have to be so complex?
Russ Merz, Ph.D.'s insight:
Need some help calculating ROI? See these 8 surprisingly simple steps.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

What is ‘digital branding’? - Smart Insights Digital Marketing Advice

What is ‘digital branding’? - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it
The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term 'digital br. Marketing topic(s):Brand development. Advice by Expert commentator.
Russ Merz, Ph.D.'s insight:
Do you need a definition and guidelines for developing a digital branding strategy? See this article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

16 Types of Infographic Layouts to Inspire You! | MarTech

16 Types of Infographic Layouts to Inspire You! | MarTech | Integrated Brand Communications | Scoop.it
16 Types of Infographic Layouts to Inspire You! by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Want to create an infographic for your brand but don't know where to start? Here's a handy style reference with 16 different layout designs you can use.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

4 Content Marketing Fundamentals You Could Revisit With Nifty Hacks

4 Content Marketing Fundamentals You Could Revisit With Nifty Hacks | Integrated Brand Communications | Scoop.it
To succeed at content marketing, there is a basic set of skills that you must possess. This blog is a summary of the four most basic content marketing ideas with new-age hacks to help execute them. W…
Russ Merz, Ph.D.'s insight:
Are you planning your first content marketing program? Here are four basic fundamentals and the steps needed to execute each. 
more...
Anuj Saxena's curator insight, September 2, 2016 12:23 PM
For all newbies, basic content marketing fundamentals
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Content Marketing Pyramid: How to Generate More with Less | MarTech Advisor

The Content Marketing Pyramid: How to Generate More with Less | MarTech Advisor | Integrated Brand Communications | Scoop.it

Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding and put on a broadway show. A documented content strategy is vital to keeping it all together. In fact, according to the 2015CMI/MarketingProfs B2B Marketing Benchmark report, marketers that have a documented strategy are more effective than those who do not document their strategy.

Enter Curata’s Content Marketing Pyramid™, a strategic framework that enables the execution of a content campaign, assuring optimal content consumption, reuse and reach.

This hands-on guide will teach you what the Content Marketing Pyramid is, why it works, and how you can implement it within your organization.

For even more in-depth instructions, download the full eBook on the topic, the Content Marketing Pyramid.

Russ Merz, Ph.D.'s insight:

Looking for some in-depth guidelines for the development of your content marketing strategy? This article introduces the Curata Content Marketing Pyramid and provides a detailed description for how to use it. A very useful article--read it.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

New Infographic Reveals the Value of…Infographics!

New Infographic Reveals the Value of…Infographics! | Integrated Brand Communications | Scoop.it

Is the infographic dead? Why don’t we ask the traditional press release?!

VentureBeat declared that breed of jpeg DOA way back in January 2013…and many journalists would probably agree with them.

 

But you know that pitches are always better when they have visual media, right? And there’s no better way to tell a story than with an image…

 

Here, via the content marketing folks at OneSpot, is an infographic designed to convince you to keep using infographics. It’s “super ultra mega meta.”

Russ Merz, Ph.D.'s insight:

Need some guidelines for developing an #Infographic? Here they are...in an Infographic!

more...
Patrick Findlay's curator insight, May 7, 2015 4:07 AM

If you are not in the visual content bandwagon, now might be the best time to jump on and get your infographics on :)

Scooped by Russ Merz, Ph.D.
Scoop.it!

It's Time Get Serious About Managing The Quality and Distribution Of Your Marketing Content

It's Time Get Serious About Managing The Quality and Distribution Of Your Marketing Content | Integrated Brand Communications | Scoop.it

Marketing content has become the fuel for modern marketing systems. The quality of marketing content impacts the ability of marketers to drive top line growth with digital, social, native advertising, and mobile channels. And salespeople need insightful content to help open doors, start meaningful conversations, and sell value. These facts have led to bigger content marketing budgets, more writers creating content assets, and a proliferation of agencies specializing in content.

Russ Merz, Ph.D.'s insight:

Are you effectively using thought leadership assets to upgrade your #marketingcontent quality? Here are some guidelines for how to use them to accomplish marketing goals.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Integrated Brand Communications | Scoop.it

How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.

 

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

 

While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).

 
Russ Merz, Ph.D.'s insight:

Looking for a way to measures the ROI of your brand's content marketing? Here are two simple steps that might help.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Tips For Measuring The ROI Of Digital Marketing

Tips For Measuring The ROI Of Digital Marketing | Integrated Brand Communications | Scoop.it

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these gurus continued raking in the money from gullible and desperate businesses.

This isn’t a new problem and it’s unique to digital marketing. As far back as the late 1800’s John Wannamaker is quoted as saying:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Traditional advertising faces a similar problem with companies allocating 60 percent of their media budget to television when only 18 percent of TV advertising campaigns generate a positive ROI, according to Nielsen.

Now, of course, digital marketing is much more sophisticated and it’s harder for false gurus to seduce business owners without proving the ROI resulting from their digital marketing programs. Below are results from studies showing the ROI of digital marketing:


Russ Merz, Ph.D.'s insight:

An insightful look at the complexity behind the development of a measurement system for measuring #digitalmarketing #ROI and how to deal with it.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Four Steps to Maximizing Customer Lifetime Value

Four Steps to Maximizing Customer Lifetime Value | Integrated Brand Communications | Scoop.it
If customer lifetime value is not your top marketing metric, or at least one of the top ones, you're missing out on a massive opportunity to grow revenue quickly and easily - and profitably.
Russ Merz, Ph.D.'s insight:
Do You Know How to Maximize Customer Lifetime Value (CLV) to Grow Revenue and Profit? See These 4 Steps.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

If Your Content Team Just Did This, You'd Be Winning | MarTech

If Your Content Team Just Did This, You'd Be Winning | MarTech | Integrated Brand Communications | Scoop.it
agile marketing journey
Russ Merz, Ph.D.'s insight:
Is your content marketing team meeting their performance goals? If not, conduct this audit.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Build a Content Marketing Pipeline – For the Record

How to Build a Content Marketing Pipeline – For the Record | Integrated Brand Communications | Scoop.it
Running a content marketing team that’s able to produce high-quality work at a consistent clip, however, essentially means running your own digital publication. It’s nestled within, but separate from…
Russ Merz, Ph.D.'s insight:
Do You Know How to Build a Content Marketing Pipeline? Here's a Tutorial for a Repeatable Process You Can Use.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

6 Pinterest hacks to grow your business [INFOGRAPHIC] | Netimperative - latest digital marketing news

6 Pinterest hacks to grow your business [INFOGRAPHIC] | Netimperative - latest digital marketing news | Integrated Brand Communications | Scoop.it
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business. Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on ... [Read more...]
Russ Merz, Ph.D.'s insight:
Want to know how Pinterest can be used to grow your business? Here are 6 growth hacks to use. 
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic] | Integrated Brand Communications | Scoop.it
Digital marketing campaigns come down to selecting the right strategy and using the right tactics and metrics to achieve and measure campaign results. This flowchart infographic can help!
Russ Merz, Ph.D.'s insight:
Need Some Help Choosing the Right Digital Advertising Strategies & Campaign Metrics? See This Article For Some Useful Guidelines.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to Architect Your Content Strategy

How to Architect Your Content Strategy | Integrated Brand Communications | Scoop.it
Learn why you should architect your content strategy and how one company created a practical way to do it – Content Marketing Institute
Russ Merz, Ph.D.'s insight:
Need some guidelines for building out your brand content strategy? See this article!
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How long does it take content marketing to work? - Castleford Blog

How long does it take content marketing to work? - Castleford Blog | Integrated Brand Communications | Scoop.it
How long does it take content marketing to work? Check out these one month, three-month and six-month milestones to help drive content marketing ROI for your business.
Russ Merz, Ph.D.'s insight:
Need some guidance about how long it takes for content marketing to work? See this article for some milestones you may want to consider.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

5 Huge Mistakes Content Marketers Make With Infographics

5 Huge Mistakes Content Marketers Make With Infographics | Integrated Brand Communications | Scoop.it
No one can deny the popularity of infographics any longer. The gap between the old and new ways of marketing are colliding and “internet marketing” and “infographics” are hot on the tip of everyone’s tongue.

As you may know, the benefits of infographics have much to do with the digital landscape
Russ Merz, Ph.D.'s insight:

Looking for some infographic development guidelines? Here are some very good ones by Kelly Quigley.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Inside Google Marketing: Banner Ads Can Be Creative and Effective

Inside Google Marketing: Banner Ads Can Be Creative and Effective | Integrated Brand Communications | Scoop.it
Banners ads get a bad rap. Our Inside Google Marketing series offers insights into creating successful display campaigns. (Hint: digital creative.)
Russ Merz, Ph.D.'s insight:

Do you know how to make your banner ads creative and effective? Here are 3 guidelines you should follow.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Brand Storytelling 101: The Essential Elements | SEJ

Brand Storytelling 101: The Essential Elements | SEJ | Integrated Brand Communications | Scoop.it

Branding. It’s not a new term by a long shot, but what branding means today is very different from what it once meant. There once was a day when a brand was simply thought of as a “look”. By creating a logo, choosing a color scheme and maybe some basic designs for signage, brochures, or other materials, you too could have your own brand.

Today, however, a brand has evolved into something far more powerful than just a look. It is actually your identity and personality. Certainly a “look” is one component of an identity—just watch people walk down the street. You can identify the hipster, the fashion diva, the gym rat, simply by their “looks”.

 

But their crafted looks are only one part of their respective stories, just as your logo and company colors are only one part of your story.

Russ Merz, Ph.D.'s insight:

Every brand has a story, do you know the best way to tell yours? Here are five key Do's and Don'ts to keep in mind.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How to lead a Business Review on your brand | beloved brands

How to lead a Business Review on your brand | beloved brands | Integrated Brand Communications | Scoop.it

Before engaging in your brand planning process, it is a good discipline to start off by doing a deep dive analysis on everything on your business. And I mean everything.  


Yes, everything!!!


When I was at J&J, we had the luxury of getting our Assistant Brand Managers (ABM) to spend 6 weeks looking at everything on the brand and then getting them to present it to the marketing leadership team. Here’s a little secret: it sounds a little cruel, but we hinted that the business review was a “bit of a test” that would impact your career trajectory. If you give an A-type personality from the best MBA programs a month to dig in and you hint that it’s a “test”, you get some of the best brand reviews ever!  These ABMs also spent a full day each month digging into the monthly consumption and sales numbers and writing up a monthly report which helped keep us on track all year. When I became a Brand Manager, I said “thank god I’m no longer have to do all that analysis, and I can now spend more time just thinking”. But as I moved up to Director level and up to the VP level, I started to lose touch with what was really happening on the brands. So, rather than just pass on the ABM’s monthly report to my boss, I would block off a morning and do up my own monthly report. I dug in on the share data, looking for breaking points in the trend line, questioning any splits I would see after breaking out the regions, channels or sizes. Many times, I’d come up with new conclusions not considered and I’d pass them back down. With that analytical training as an ABM matched up against my experience, I found I could go faster than I used to–because I knew what to look for.

Russ Merz, Ph.D.'s insight:

Do you know how to perform a brand business review? Here are some very useful #brandmanagement guidelines.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Good and the Bad of Social Media Marketing [Infographic]

The Good and the Bad of Social Media Marketing [Infographic] | Integrated Brand Communications | Scoop.it

Still not convinced whether social media marketing is worth your company's time, energy, and effort?

You're not alone. The C-suite at half of brands isn't convinced of social's value, according to the following infographic by Outmarket.

Here's a look at social media marketing's pros and cns.

One reason in favor of it is that "more than 80% of consumers look at online reviews weekly before buying," states Outmarket.

However, on the negative side, social media accounts for only 1.14% of all e-commerce traffic.


Another pro: "90% of the world's data was created within the past two years, thanks to social media," states Outmarket.

Yet social media programs aren't high on the list of CMO's concerns, ranking just sixth.

To find out more about the profs and cons of social media marketing, check out the infographic:

 

Russ Merz, Ph.D.'s insight:

Are you balancing the good versus the bad of #socialmedia marketing (#SMM)? Here are three ways to do it.

more...
No comment yet.