Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies inthe variety of engagement opportunities it offers. With tools like Communities, Hangouts, and Circles, small business owners can simultaneously build broad networks while engaging customers and prospects directly.
Let’s take a look at some of these features, and how brands of any size can unleash their power.