Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How to Use Quizzes for Your Marketing Strategy

How to Use Quizzes for Your Marketing Strategy | Integrated Brand Communications | Scoop.it
Quizzes can help you attract and acquire new customers. Learn how to use them as part of your marketing strategy.
Russ Merz, Ph.D.'s insight:

Do You Know How to Use #Quizzes in Your Brand Marketing Strategy? Build #Engagement w these Guidelines!

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Branded for life? Branded games as a service

Branded for life? Branded games as a service | Integrated Brand Communications | Scoop.it

Over the last few years, games have increasingly moved from being products with a shelf-life to something more akin to services; with players as subscribers and game studios as service providers.


Given the opportunity for long term fans, should branded games do the same?

Historically branded games are launched, promoted and, whether they're successful or not, the brand moves on to the next thing.

 

A lot of non-branded games used to follow a similar approach, but things have changed. In the past a successful game would probably be followed by a sequel, but with online updates, games can evolve and their success can live on endlessly.

 

Some games took to a service orientated approach by accident. Angry Birds wasn't designed to have more and more levels poured into it for free, you only pay once for it.

 

If they had known it was going to be such a hit there would have been a better monetisation model from the start, but its popularity means it pays to have it as the poster boy and continually update it while money is made from spin-offs and sequels.

Russ Merz, Ph.D.'s insight:

An interesting discussion of the emergence of the "Games as a Service" (GAAS?) #brand business model. The #AngryBirds game is used as a prominent example.

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