Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer.
It involves Youtility. It involves consistency. And it gets results.
Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute).
These 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space.
All offer compelling original or curated content, consistently delivered (they are not one off ‘campaigns’) and targeted at a specific audience.
More importantly, all are useful. They help people do the stuff they do (some more than others). In other words, good content marketing is a type of branded utility. In fact, we believe that the content marketing sweet spot lies in the overlap with branded utility marketing.
The first and most important question in content marketing is ‘How Can I Help You?’
Does your content marketing help people? If it doesn’t, it’s just noise…