An effective social media strategy injects human blood into a brand and creates an opportunity for businesses to develop deep relationships with consumers. When done right, social media helps tell a story that consumers are happy to escape into. But when you don’t adhere to social media ethics, customers may see your brand as something to escape from.
Because social media is still in its Wild West days, brands are trying everything under the sun to stake their claim on the digital frontier and attract attention from consumers. The problem is that some brands can’t distinguish between “edgy” and “out of line.”
In his article “Ethics and the 5 Deadly Sins of Social Media,” Forbes contributor David Vinjamuri writes, “As trust is the prized currency of social media, ethical lapses or oversights can be deadly for the brand.”