How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content?
Estimated Online Reading Time
Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics implementation could tell you exactly how far down on the page your readers get, and how long it takes them to get there.
But, if you just tell readers how many minutes it will take them to read your article, they’ll be more likely to read it. It’s psychology at work. That, in turn, works in your favor.
Here’s what you need to know about estimated reading times online: where they came from, why to use them, how to calculate them and when to avoid them.