Integrated Brand ...
Follow
Find tag "employees"
23.7K views | +0 today
Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

Why Human Resources is Essential to the Brand Storytelling Equation

Why Human Resources is Essential to the Brand Storytelling Equation | Integrated Brand Communications | Scoop.it

One of the expanding areas of responsibility is human resources (HR) andinternal marketing. But many companies fall short on doing a good job of communicatingwith their own employees, let alone extending their brand storytelling to those they hope to recruit.

 

If our primary goal is to own content niches, online and off, then we have to enable employees to help tell our brand story. It’s true, customers have relationships with people, not brands. Thus, content marketing has a tremendous opportunity to ensure that customer-facing staff members understand what makes their company unique.

 

Employees are more than brand ambassadors; they’re promise keepers. They’re the ones who have to bring to life the promises we make in our content programs, lead-nurturing campaigns, PR efforts, and the brand storytelling efforts we distribute through all marketing channels.

Russ Merz, Ph.D.'s insight:

Good examples and explanations further supporting the power of the service profit chain.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

CX Journey™: Jeff Bezos Gets Customer Experience - But What About Employee Experience?

CX Journey™: Jeff Bezos Gets Customer Experience - But What About Employee Experience? | Integrated Brand Communications | Scoop.it

Two weeks ago, I wrote a post about Jeff Bezos' latest shareholder letter and his commitment to, or obsession with, his customers. One of the responses I got to that post was fromMicah Solomon, who suggested that it would be equally valuable to review how Amazon treats its employees.

In response to Micah's note, one of the things I looked at was the situation at Amazon's Lehigh Valley warehouse, where employees were subjected to unbearable working conditions in the heat of the summer. Conditions were so bad that people were taken away in ambulances to receive medical attention for dehydration, heat exhaustion, and more. The Morning Call, a Lehigh Valley newspaper, has kept tabs on Amazon employees in the area and how they are treated; they have a section of their site devoted to stories about Amazon.

Russ Merz, Ph.D.'s insight:

How you treat your employees affects your brand and your customers.

more...
No comment yet.