Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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The 20 biggest logo redesigns of 2013 | Logo design | Creative Bloq

The 20 biggest logo redesigns of 2013 | Logo design | Creative Bloq | Integrated Brand Communications | Scoop.it

We look back at the most important logo redesigns of the last 12 months. What do you think of them now?

 

On the day a new logo design is launched for a familiar brand, the first reactions are usually overwhelmingly negative. Once some time has passed and the new design has entered daily use, though, it can be a different story.

 

So here we take a look back at the 20 biggest brands to release a new logo in 2013. Now you've got used to them and see them in context, what do you really think of them? Let us know in the comments below!

Russ Merz, Ph.D.'s insight:

An interesting look at  some of the #brand logo redesigns from  the past year. Good? Bad? Meh?

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Pinterest Marketing Tips: What You Can Learn From 20 Big Brands | Slideshow

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands | Slideshow | Integrated Brand Communications | Scoop.it

Having a specific strategy for using Pinterest is still an entirely new realm, and it can help to have some inspiration from others who have blazed the trail for the rest of us. Pinterest-marketing experts such as Cynthia Sanchez of Oh So Pinteresting have helped show other marketers how Pinterest can be beneficial to their businesses.

 

For some companies, Pinterest can be a huge online marketing opportunity. To know how to make the most use of the picture-sharing platform, sometimes it's best to look at how larger companies are using Pinterest and getting it right.

 

The following 20 brands on Pinterest give us some insight into the type of content that makes users gain so many followers, as well as how your target audience's overall exposure to and perception of your brand makes an impact when building up a faithful online community.
 


Russ Merz, Ph.D.'s insight:

Good examples of how the "card based" design approach of #Pinterest can be used by #brands.

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Peg Corwin's curator insight, September 8, 2013 2:09 PM

Here are the Pinterest lessons from Brands.  Now click to see how they do it!


 - Lowe's: specific boards about a single topic
 - Martha Stewart Living: more is better
 - Real Simple: know your brand
 - Whole Foods: be creative with naming your boards
 - Self Magazine: stay relevant with the times
 - Refinery 29: integrate web content with Pinterest
 - Today show: pin regularly
 - Etsy: when promoting, think visually
 - Sephora: make sharing easy
 - Ellen DeGeneres: do what you do best
 - The Knot: feature what's most creative
 - L.L. Bean: be mindful of customer habits
 - Country Living: don't forget to customize
 - Birchbox: engage your customers
 - Everyday Health: be sure to link back to your website
 - Jetsetter: populate your boards with pins
 - Sarah Fogle: be consistent
 - Popsugar: try creating sub-profiles
 - Nordstrom: be transparent and accessible
 - Mashable:


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MediaPost Publications The Aesthetic Digital Revolution 03/11/2013

MediaPost Publications The Aesthetic Digital Revolution 03/11/2013 | Integrated Brand Communications | Scoop.it

In 2012, we saw the mainstream emergence of a new form of digital interfaces and storytelling -- one that combines the power of technology with compelling visual narratives designed to drive extended user engagement. The rapid proliferation of smartphone and tablet devices into the marketplace has had a profound impact on how users consume and engage with digital content. At the same time, it has had an equally significant influence on how developers are approaching digital design -- capitalizing on the unique, native sensory features of these devices (such as tap and swipe) and by elevating the prominence of larger visual formats such as photos.

 

It comes as no surprise that some of 2012's greatest success stories are from those that have embraced these new design principles into the core of the user experience, and consequently experienced phenomenal audience growth and engagement levels. Instagram, Pinterest, Tumblr, Flipboard and (yes) Facebook have all embraced this design philosophy, adding in simple layers of social mechanics to help extend the depth and breadth of this highly shareable content.



Read more: http://www.mediapost.com/publications/article/194250/the-aesthetic-digital-revolution.html?edition=57590#ixzz2NEkV1Dag

Russ Merz, Ph.D.'s insight:

These changes pose marketing challenges for brands.

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Why are big brands proud to skimp on design? | Editor's View | Design Week

Why are big brands proud to skimp on design? | Editor's View | Design Week | Integrated Brand Communications | Scoop.it

While it’s commonly accepted that many companies see design work as an unnecessary cost, it’s relatively rare to see big brands openly admit to this.

 

But these last few weeks have not only seen Yahoo’s drawn-out rebrand process culminating in a new identity created in-house (by chief executive Marissa Mayer no less), but now holiday giant Thomas Cook’s admission that it ‘has not paid expensive consultants or spent lots of money’ on its rebrand.

Russ Merz, Ph.D.'s insight:

Of course the question is "how to measure the effectiveness of the new #brand identities?"

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Six Reasons Your Website Will Fail

Six Reasons Your Website Will Fail | Integrated Brand Communications | Scoop.it

Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. That wouldn't be much of an issue if the Internet hadn't long ago replaced hardcopy Yellow Pages as the go-to source for business information.

 

vSplash's SMB DigitalScape data, based on an analysis of 1 million SMB websites worldwide last year, provides a clear demonstration of how poorly equipped SMB websites are for the digital age.

 

Let's go through the most alarming findings and examine the top reasons SMBs are failing online.

 



Read more: http://www.marketingprofs.com/articles/2013/10531/six-reasons-your-website-will-fail#ixzz2QGbmqGHF

Russ Merz, Ph.D.'s insight:

Things all SMBs need to remember about website design and content.

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