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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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The anatomy of content marketing: the heart of online success - ContentPlus

The anatomy of content marketing: the heart of online success - ContentPlus | Integrated Brand Communications | Scoop.it

What is content marketing? Is there a definition for content marketing? And how does content marketing work?

Content marketing:A way of creating and sharing content to promote an idea, engage an audience and spur them to action. It’s an integrated, targeted approach to marketing with quality content at its heart.

In short, content marketing is the best way to let your target audience know who you are, how your products and services can benefit them, and to encourage them to buy from you. So content marketing is essential to online success - just like the heart is essential to the functioning of the body.

ContentPlus explored this concept in our new infographic entitled The Anatomy of Content Marketing: The heart of online success.

Russ Merz, Ph.D.'s insight:

This is a supplement to the previously posted infographic on the Anatomy of Content Marketing.

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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | Integrated Brand Communications | Scoop.it

We have created an infographic to highlight the content marketing landscape in 2013.


If you didn’t already know – content marketing involves elements of everything from analytics to content generation and SEO to social. As one of the UK’s leading content marketing companies we wanted to create an informative infographic that highlights how all these important disciplines come together.

 

You can view the infographic below (click on it to expand) and please get in touch to let us know your thoughts and feedback around it.

Russ Merz, Ph.D.'s insight:

Useful compendium of the major players in the digital content marketing space.

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SEO UK's curator insight, July 16, 2013 5:00 AM

Content and SEO is very important

Linda Allen's curator insight, July 16, 2013 8:02 AM

Enjoy! 

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The anatomy of content marketing | Articles | Home

The anatomy of content marketing | Articles | Home | Integrated Brand Communications | Scoop.it

Content marketing can be a brand’s best friend, and plenty of brands are using this powerful technique to win over audiences (and customers). 

If you’re just tuning in, content marketing—also known as “brand journalism”—is when an organization produces content as if it is a media outlet. Some brands have even hired reporters and editors to produce the content, which includes anything from well-written and deeply researched blog posts to image-rich Facebook pages. 

Nissan, for example, staffs a newsroom with a number of former prominent journalists. Other brands have actually worked with media outlets—such as BuzzFeed, Mashable, and The Onion—to produce content for them. 

But do these efforts produce results? 

Last October, ContentPlus, a marketing firm in the U.K., produced an infographic titled “The Anatomy of Content Marketing” underscoring the power of this discipline. For instance: 

• Blogs give websites 434 percent more indexed pages and 97 percent more indexed links. That means more opportunities for you to get eyes on your content. 

• Blogs on company sites result in 55 percent more visitors—and the more visitors you get, the more chances you have for people to pay you money. 

Check out the entire infographic:

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Crash Course in Content Marketing: 12 Lessons From a Brand Publisher | Business 2 Community

Crash Course in Content Marketing: 12 Lessons From a Brand Publisher | Business 2 Community | Integrated Brand Communications | Scoop.it

When I started my career in digital marketing in 2009, “content” and “marketing” were not seen as synonymous words or practices. Sure, they had reasons to get along and like each other, but their Facebook relationship status would have likely been “it’s complicated.”

 

Fast forward to today and the status of content and marketing has escalated to read “in a relationship” in our news feeds. It seems the popular couple is everywhere with massive conferences and cover stories devoted to its lure and attraction. Just ask any marketer how times they’ve heard “content is king” in the last 6 months whether content marketing is the latest buzzword de jour.

 

There is no doubt content marketing is shaking up the marketing world, forcing CMOs to re-think and shift their resources to create newsrooms, content labs and postions such as Chief Content Officer and Content Strategist.


Read more at http://www.business2community.com/content-marketing/crash-course-in-content-marketing-12-lessons-from-a-brand-publisher-0463647#j1cpYfm3oGvJA7Du.99

Russ Merz, Ph.D.'s insight:

Great tutorial using Intel iQ case study as example.

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