Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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The Evolution of Marketing Data [Infographic]

The Evolution of Marketing Data [Infographic] | Integrated Brand Communications | Scoop.it

Metrics & ROI - 

 

With each passing decade, marketers' ability to better understand their customers deepens.

 

In the early 1960s, advertising and direct mail were aimed at the masses. According to the research in the following Infogroup Targeting Solutions infographic, "by 1967, the term 'direct marketing' was coined, referring to communicating directly to the customer based on household and demographic information."

 

In the 1970s, data surged to the forefront of the marketing industry. In 1977, the International Association for Statistical Computing was founded to "convert data into information and knowledge." In 1979, Oracle gave birth to the relational database.

 

The 1980s focused on using database marketing to analyze customer data, create target segments, and reach them through direct mail and telemarketing.

To find out more about how marketers' use of data evolved throughout the 1990s and early 2000s, take a look at the following infographic.



Russ Merz, Ph.D.'s insight:

An interesting #Infographic that reviews the "Path to #Personalization" from the 1960 to the present and how Marketing #Data has evolved. Contains some good summary milestones.

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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Integrated Brand Communications | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon
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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.