Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Integrated Brand Communications | Scoop.it

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.

 

Businesses still speak the language of positive customer outcomes: we measure revenues, customer lifetime value, loyalty, customer retention, referrals, advocacy and acquisition. All these “business” results come from growing and deepening customer connections.

 

That means growing a human element in order to scale relationships. That’s why every executive and business owner today is a Chief Relationship Officer.


Via janlgordon, Gladys Pintado