8 Reasons Companies Should Adopt a Content Marketing Culture | Integrated Brand Communications | Scoop.it

Content marketing is not just the job of the marketing department. Here's why companies should adopt a content marketing culture throughout the company.


If hustle was the key for traditional businesses to work, the hustle now has a new avatar. Earlier, it was pure hustle followed by the transaction. Today, it’s all about hustling with information. It’s more about informing, gaining trust, leveraging social media, amassing social proof, nurturing customers and then facilitating a sale.


For each of the steps in the modern buying cycle, content marketing plays a vital role. You probably know by now that content is at the heart of Internet marketing. Let’s see why companies should adopt a content marketing culture.