Integrated Brand Communications
37.0K views | +5 today
Follow
Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

The New Wave of Beauty Retailers

The New Wave of Beauty Retailers | Integrated Brand Communications | Scoop.it
Beauty brands have a lot more distribution options than Sephora, department stores, and Ulta.
Russ Merz, Ph.D.'s insight:
Do you know who the digital marketing challengers are in the cosmetics business? See this article highlighting some of them.
more...
No comment yet.
Rescooped by Russ Merz, Ph.D. from Brand Marketing & Branding
Scoop.it!

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Integrated Brand Communications | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...

Via Sylvain Leroux
more...
No comment yet.