The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors.
Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.
As marketers, this is the little world we live in. We live and work on marketing all day long and it hurts to see such sin anywhere on the virtual web. A banner that looks lonesome would make us wonder if the poor thing gets any attention at all.
A shabby looking ecommerce site repels customers but invokes our sympathy. A non-responsive Twitter account or a Facebook page that belongs to an etailer doesn’t bruise our ego, it just infuriates us.
In the world of comments feeding off on comments to form conversations, brands making a beeline at social media, and ecommerce sites working on the double to go quick and responsive, there are still plenty of adamant ecommerce stores that don’t function as they should.