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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Integrated Brand Communications | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:


Russ Merz, Ph.D.'s insight:

Another look at the relationship between the use of color in #brand communications and #emotional response.

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The Role of Color in Marketing [Infographics] | Social Media Today

The Role of Color in Marketing [Infographics] | Social Media Today | Integrated Brand Communications | Scoop.it

Use the right colors to increase brand recognition and drive purchasing.


It’s more important than ever for brands to project their value.Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage.

 

Color is a form of non-verbal communication and an important part of our daily lives. The underlying emotions that colors evoke have been cultivated since birth and vary depending on age, geographic location, and gender (e.g. blue for boys, pink for girls). Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. Applying color theory is one of the most powerful methods of creating customer appeal.

 

Why do you feel like clicking and browsing on some websites and not others? What makes you feel like purchasing from one online merchant vs. another? Could it be because of your emotional responses to their color palettes? Choosing the right color scheme is crucial to how your brand is viewed.

 

Studies have shown that color:

Increases brand recognition by up to 80%Improves readership as much as 40%Increases comprehension by 73%Can be up to 85% of the reason people decide to buy

Russ Merz, Ph.D.'s insight:

Godd stats to support premises.

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Infographic: Brands, Colors and Emotion - Marketing Technology Blog

Infographic: Brands, Colors and Emotion - Marketing Technology Blog | Integrated Brand Communications | Scoop.it

Scientists have been studying the way we react to colors for many years.   Certain colors make us feel a certain way about something. As long as the  designer knows what these colors and emotions are, the designer can use that  information to help present the business in the right way. These are not hard  and fast rules but smart designers use the information to their clients  advantage. This fun infographic lays out the emotions and qualities that well  known brands like to be known for. The color psychology is only one part of the  puzzle but I think you will agree it is a very important part of  it.

 

Russ Merz, Ph.D.'s insight:

Interesting way to classify brands using logo colors and suggesting certain emotional connotations.

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