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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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'He Had Me at Hello': How Google's New Android Version Came to Be KitKat

'He Had Me at Hello': How Google's New Android Version Came to Be KitKat | Integrated Brand Communications | Scoop.it

It took less than an hour of working time for Nestle to agree to let Google name its new Android version after Kit Kat. "If I'm truthful, he had me at 'hello,'" said Stewart Dryburgh, assistant VP-confectionery at Nestle.

 

Google has been giving sugary names to Android versions in alphabetical order, starting with Cupcake, which it followed up with Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and, most recently, Jelly Bean. It had been considering naming the newest version "Key Lime Pie."

But a Google employee had a different idea, as Mr. Dryburgh explained.

Russ Merz, Ph.D.'s insight:

Contains a video explanatin of the process used.

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Google and Nestlé announce operating system Android KitKat

Google and Nestlé announce operating system Android KitKat | Integrated Brand Communications | Scoop.it

Google has teamed with Nestlé having announced that the name of the latest version of its Android mobile operating system will be KitKat. The operating system has been named after the chocolate wafer bar, leading to Nestlé running a tie in competition across 18 markets such as the UK, Australia, Brazil, Germany, India, Japan, Middle East, Russia and the United States.



 

Russ Merz, Ph.D.'s insight:

Interesting and unusual #cobranding initiative between Google and Nestle. 

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