The Content Marketing Pyramid: Are You Hungry for Content? | Business 2 Community | Integrated Brand Communications | Scoop.it

From 140-character tweets to 14,000-word print books, most content  marketers now understand the value of producing content of varying lengths and  format. But those that try to churn out equally high volumes of content at every length will soon find themselves  collapsing from sheer exhaustion.

 

Enter the Content Marketing Pyramid, a framework which I first  blogged about in 2010.

 

Some have compared this content model to the old model of the food  pyramid, and there are a few similarities. Both pyramids stress the importance  of creating a strong foundation and building on that foundation with segments  that are consumed (or created) at increasingly smaller intervals.