How to Diagnose the Health of Your Social Media Strategy | Integrated Brand Communications |


When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat ... the list of symptoms goes on and on.


Online marketing ailments, however, may not be so easy to identify.

You may be posting on a regular basis and growing your list of fans, friends, and followers. But is it really enough?


A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts.


But the question remains, how can you really determine if your social media strategy


What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.