Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers?
Recently businesses surpassed $200 Billion dollars a year in advertising spending. Yet fewer and fewer customers are trusting advertising as the source of information for products and services.
Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp, and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it’s critical that you focus on investing in customer service.