Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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With iTunes Radio, Apple Takes Aim at Pandora

With iTunes Radio, Apple Takes Aim at Pandora | Integrated Brand Communications | Scoop.it

A decade ago, Apple transformed the music business with its iTunes store. Now what the music industry expects from Apple is less of a revolution than a helping hand.

 

Apple’s newest music feature, iTunes Radio, will be released on Sept. 18 as part of its iOS 7 system update, the company announced on Tuesday. The service is a sleek take on Internet radio, and Apple’s ability to place the app on millions of its devices gives it an enormous potential audience from Day 1.

 

“It’s a huge opportunity on a global basis to accelerate the transition of radio listeners and advertising dollars from terrestrial to digital,” said Stephen Bryan, the executive vice president for digital strategy at the Warner Music Group, which releases music by Green Day, Bruno Mars and hundreds of other acts.

 

The service is a threat to Pandora Media, which dominates Internet radio. But music and advertising executives say that the magnitude of that threat is unclear, given Apple’s relatively late entry into streaming music and Pandora’s strong market position. Both offer free streams of music tailored to a user’s taste and supported by advertising. In August, Pandora had 72.1 million active users — almost all in the United States — who streamed 1.35 billion hours of music, according to data released by the company.

 
Russ Merz, Ph.D.'s insight:

Can #Apple pull off a coup in the streaming radio market with iTunes Radio? The global nature of their strategy will definitely give Pandora and Spotify a huge challenge.

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Lexx Gernon's curator insight, October 8, 2013 11:21 AM

In this article I was interested in, because since iTunes Radio is now the "new" radio station a lot of people are using Pandora and other radio station apps are closing out. In other words regarding to that iTunes Radio is becoming the most popular source to use and people are using Pandora less. Stocks for Pandora are rising when they should be going down for more people to be buying the Pandora plan. 

 

Pro: You are able to buy the song you stream from iTunes Radio as you are listening to it. 

 

Con: You cannot listen to iTunes Radio in Canada yet because iTunes Radio is only in 119 other countries at the moment. 

Rescooped by Russ Merz, Ph.D. from Brand Marketing & Branding
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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Integrated Brand Communications | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...

Via Sylvain Leroux
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