Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers | Integrated Brand Communications | Scoop.it

The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love's initial flames often die down, replaced by a more stable bond that needs some juicing to stay healthy for the long haul.

 

Brand relationships are no different. Keeping a fiery connection takes some work.

 

To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers.