Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How Disruptor Brands Use PLAs to Gain Advantage

How Disruptor Brands Use PLAs to Gain Advantage | Integrated Brand Communications | Scoop.it
Can major CPG brands defend their turf against smaller companies with DTC capabilities?
Russ Merz, Ph.D.'s insight:
Do you know how CPG disruptor brands are using direct to consumer product listing ads (PLAs) to gain competitive advantages? See this article for details.
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How to Use Google AdWords: 11 Steps to Success [Infographic]

How to Use Google AdWords: 11 Steps to Success [Infographic] | Integrated Brand Communications | Scoop.it
If your Google AdWords strategy is stagnating and your pay-per-click advertising needs a boost, check out this infographic for 11 key steps for using AdWords to achieve search marketing success.
Russ Merz, Ph.D.'s insight:
Unsure how to use Adwords for Search Engine Marketing? See these 11 Steps to Success.
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7 Tips to Write Better AdWords copy (and improve CTRs) - Smart Insights Digital Marketing Advice

7 Tips to Write Better AdWords copy (and improve CTRs) - Smart Insights Digital Marketing Advice | Integrated Brand Communications | Scoop.it

Plus examples of good and poor practice in writing ad copy Paid search advertising provides an opportunity for almost any business to improve their visibility. Marketing topic(s):Paid search creative. Advice by Susanne Colwyn.

 

Paid search advertising provides an opportunity for almost any business to improve their visibility in the SERPs.

But creating an advert and setting it live isn’t enough. As Google continues on its mission to deliver only the highest quality search results, its rules around what adverts are generated and where they appear are ever stricter.

It is therefore essential that marketers do all they can to ensure their advert is seen – and that people click on it. One of the simplest ways to achieve this is to write better AdWords ads.

 
Russ Merz, Ph.D.'s insight:

A very useful set of copywriting tips for creation of better Adwords ads. Keep for future reference.

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How to Improve Your Marketing ROI With Google AdWords [Infographic]

How to Improve Your Marketing ROI With Google AdWords [Infographic] | Integrated Brand Communications | Scoop.it
Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works and how it can improve marketing ROI.
Russ Merz, Ph.D.'s insight:
Do You Want to Know How to Improve Your Marketing ROI With Google AdWords? See this Article.
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The ROI of AdWords Spend for B2B Firms

The ROI of AdWords Spend for B2B Firms | Integrated Brand Communications | Scoop.it
Search Engine Marketing - What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
Russ Merz, Ph.D.'s insight:
Recent research reveals the ROI for Adwords spend among B2B firms. How do your Adwords results compare?
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