How Samsung owns social video with YouTube and Vine | Integrated Brand Communications | Scoop.it

Samsung was named as the most shared brand of 2013 during Unruly's inaugural Video Sharing Awards (VSAs) held at the end of 2013.


Samsung achieved a total of 7.3m shares during last year. This is 2.3m more shares than second-placed GEICO and, according to Unruly, Samsung achieved a 201% increase on the previous year when it finished in eighth place.

 

Before we take a look at the best, and occasional worst, of Samsung’s social video strategy, here are the rest of Unruly's top ten social video brands of 2013. The figures of which account for shares across Twitter, Facebook and other social web platforms, rather than merely looking at the number of views on YouTube.